Category Archive for: Website

5 ways to improve your SaaS pricing page

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The pricing page on your SaaS website represents a key component to securing a sale, providing customers with a clear overview of what any investment provides. Yet, poor design and poor optimisation means you run the risk of scaring off… More >

Harness the Power of Images

Most of us tend to have shorter and shorter attention spans the busier we become, therefore (unsurprisingly) looking at a captivating image beats reading large amounts of text hands down. It is also believed that the human brain can correctly… More >

7 elements to split test on your SaaS website

The website is the marketing hub of a SaaS business, for many it’s their lead generation tool, for some it’s their only sales tool. It’s therefore essential your website has as high a conversion rate as it possibly can. Split-testing… More >

Understanding Google Analytics

Most business owners already know that Google Analytics is a tool used by businesses to better understand how visitors are using their websites. Is an amazing tool, however it is often under utilised by businesses. Are you using Google Analytics to… More >

New Xander Marketing Website Launched

We’re delighted to launch our new website for the beginning of 2013. Our old website had lasted us well regularly serving its core purpose of generating new leads. However it was designed in 2009 and web design standards and trends… More >

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