Evanios - SaaS Case Studies - Xander Marketing

Outsourced affordability, in-house quality

To run a lean but effective marketing operation, Evianos’ VP Marketing & Strategy, Kai Rostcheck, brought Xander Marketing on board in place of an in-house design and marketing department. “I didn’t want to manage a contractor; I was looking to build a team,” he explained.

Following a competitive pitch, we were chosen due to our wide range of expertise and proven track record working with SaaS companies.

Using an outsourced marketing team meant Evianos could set a clear strategy whilst benefitting from the specialist skills of Xander Marketing’s industry experts. It also enabled us to work flexibly across a number of different marketing channels to maximise the company’s outsourced marketing budget.

A website that works beyond brand awareness

Initially, our efforts were focused on creating a new website for Evianos. This needed to reflect new company branding, include custom illustrations, and feature a wiki knowledge base – whilst fulfilling Evianos’ primary objective of generating content downloads, demo bookings and generating leads.

It was the success of this initial project that led Evianos to expand Xander Marketing’s remit to include a wider range of services. “Because they did such a good job on the website, I utilised them as an integrated agency for PPC, SEO and project management including marketing automation,” remarked Rostcheck. “For a company like us, which is considered a ‘scale-up’ at this point, it’s imperative that I have all bases covered. Xander Marketing makes sure that I have that, and more.”

Xander Marketing Responsibilities

Our work involved:

A new website
Creation of new graphics and stylised screenshots
Updating all sales material, presentations and collateral
Onsite and offsite SEO

PPC on Google Ads, LinkedIn Ads, Twitter and Capterra
Digital marketing including email campaigns
Website CRO
Social media

Graphic design
Setting up HubSpot to track visitors through the whole lifecycle, from first click through to customer
Securing articles on respected sites including Forrester, IntellyX, Itsm.tools and IT Central Station

“Xander Marketing has been an outstanding partner for us. They allowed me to expand organically while establishing a high level of accountability and excellent deliverables.”

Kai Rostcheck | VP Marketing & Strategy, Evanios

The results speak for themselves

Between Jan 2017 and June 2018, Xander Marketing’s work with Evianos generated a:

418% increase in leads
291% increase in social visits
274% increase in visit to lead conversion

207% increase in reach (social traffic, contacts and leads)
182% increase in contacts
54% increase in ‘valuable organic traffic’

Securing page one search engine rankings for its primary keywords
Ultimately supporting Evanios with an acquisition by HP

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