To run a lean but effective marketing operation, Evianos’ VP Marketing & Strategy, Kai Rostcheck, brought Xander Marketing on board in place of an in-house design and marketing department. “I didn’t want to manage a contractor; I was looking to build a team,” he explained.
Following a competitive pitch, we were chosen due to our wide range of expertise and proven track record working with SaaS companies.
Using an outsourced marketing team meant Evianos could set a clear strategy whilst benefitting from the specialist skills of Xander Marketing’s industry experts. It also enabled us to work flexibly across a number of different marketing channels to maximise the company’s outsourced marketing budget.