Multichannel ecommerce software

ChannelGrabber is largely used for multichannel businesses that sell via their ecommerce site, Amazon and/or eBay. Amongst other powerful features it enables customers to list and manage stock from one place.

Multichannel eCommerce

A goal to double ARR within 18 months

Xander Marketing initially worked with ChannelGrabber in 2015 supporting it with a range of marketing. A shift in focus to the product and taking marketing in-house made for the hiatus in 2016.

With the arrival of a new management team in 2017 and the desire for fast growth Xander Marketing was re-engaged in the summer of 2017.

ChannelGrabber

Xander Marketing Responsibilities

Xander Marketing worked with ChannelGrabber to deliver:

  • A Marketing Strategy
  • PPC campaigns on Google Ads, Facebook and Capterra
  • Remarketing campaigns

  • Onsite SEO – audit, content strategy, new landing pages
  • Offsite SEO – securing and writing high quality guest posts
  • Case studies

  • Daily social media updates
  • Updating and improving the conversion rate on the website
  • Advertising campaigns

“We re-engaged with Xander Marketing in 2017 and have been very happy with results to date. We have seen a significant improvement in lead numbers from PPC and SEO, as well as high keyword rankings. The brand has more awareness now supporting all these efforts”.

Dave Freel | Commercial Director, ChannelGrabber

A significant increase in leads from month 1

Results started to come in from month 1 across all marketing:

  • A significant number of leads from Google Ads, with then work to reduce cost per lead from £150+ to £31
  • Leads from both Facebook and Capterra

  • SEO organic leads increased from 20 a month to circa 100 a month
  • Significant increases in primary keyword rankings with a number of new longer tail keywords now ranking highly

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