Results driven marketing for compliance software

Between 2012 and 2015, Xander Marketing was the outsourced marketing department of CQC compliance solution company, Quality Compliance Systems.

A three-year partnership with industry leaders

Matching the assertive approach to growth that underpins the company, Xander Marketing was tasked with driving the marketing forward to raise awareness, generate results and ultimately put the business in the position of being able to build its own in-house department.

Xander Marketing responsibilities

As the outsourced marketing department for QCS, the extensive responsibilities held by Xander Marketing included:

• Complete website re-design and build, with professional web copy
• PPC campaigns
• SEO strategy and execution
• Introducing the company to content marketing, with the creation of thought leadership content
• White papers, blogs, infographics, presentations
• Bringing the company up to date with social media practices
• Advertising, including print and online
• Targeted direct mail lead generation campaigns
• Email marketing, campaigns and lead generation

Results

During its time managing the marketing output for QCS, Xander Marketing produced the following big wins:

• Doubled the number of customers
• Significantly increased the number of leads
• Increased website conversion rates
• Raised profile with ‘thought leadership’ content, positioning QCS as a market leader

“Xander Marketing has certainly contributed to us growing to the stage of needing in-house resources and I’m really grateful for that.”

Mat Whittingham, CEO, QCS