Outsourced marketing for an ambitious startup

Metis is PSA (professional services automation) software for consultants. A startup, it required a website and marketing strategy and then outsourced marketing to test channels in its quest for ‘product/market fit’.

Getting a startup launched

Chosen because of its experience marketing B2B SaaS products, Xander Marketing was engaged by Metis in 2016 to support it with its marketing launch and then outsourced marketing.

A website was created first with supporting marketing material like stationery and PowerPoint decks. The website was very conversion orientated around the goal of booking a demo, and content, design and build was completed within 7 weeks. In parallel, a marketing strategy for 2016 was created.

Launch marketing and working out what will scale

The initial marketing goal was to test fast and use data to make decisions on what is and isn’t working, scaling up the successes. This worked in parallel with creating content that would make Metis a ‘thought leader’.

Xander Marketing responsibilities

Metis worked with Xander Marketing’s full outsourced marketing team to undertake a range of activity including, but not limited to:

• PPC on Google Ads, LinkedIn, Facebook, Capterra and other niche directories
• SEO
• Email marketing (to generate and nurture leads)
• Set up and support with HubSpot
• Newsletters
• Social media
• Advertising
• Content marketing
• Website CRO
• Weekly review meetings that set experiments which were quickly run, data collected and evolved based on results

Leads, growth and a quick sale

• Leads started coming in quickly and increased month on month
• The website constantly evolved and new content was added on a regular basis
• Metis very quickly shifted from standalone marketing software to all-in-one marketing automation software with HubSpot
• A management decision meant that the business was sold in Autumn of 2017 to a company that incorporated Metis into its offering

“I want to say thank you so much to you and the whole team at Xander Marketing for your support over the last year - it has been a pleasure working with you.”

Jonathan Peachey, Founder, Metis