Access aCloud · Expense management SaaS
Interim marketing support for Access aCloud
£50k+of business from one guide
The Access Group is an £85m+ software company. Xander Marketing engaged with it in 2014/15 as it started shifting from on-premise software to a SaaS model.
Content, website and SEO for expense management
Initially Xander Marketing worked on aCloud’s Expense Management product. This included:
- Writing new website content and designing a new website
- SEO
- PPC campaigns
- Content marketing - blogs, white papers and case studies
Key results
- Xander Marketing worked with aCloud during a fast growing transition period. Support was required as a marketing team was put in place.
- aCloud was particularly impressed with the content, with one aCloud Expense guide responsible for £50k+ of business.
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