A handful of our 250+ B2B SaaS clients
We are proud to have lots of happy clients. Take a look at our marketing case studies to see what we've been up to and how we've managed to achieve such brilliant results for our clients.
Marketing support for 10x business growth
Xander Marketing's 'marketing platform' and outsourced marketing skyrocketed this innovative gifting platform to 10x growth within two years. In 2023, Gift & Go was named in the top 5 of the FT1000 list of Europe's fastest-growing companies.
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From ad hoc marketing to a scalable lead generation engine
TechMan moved from ad hoc activity to a full-service marketing programme spanning strategy, paid media, content, email and social. A rebrand and new website followed partway through, helping reduce Google Ads CPA by 48% while lead volume increased fourfold.
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Brand consolidation leading to acquisition for AP Matching
In early 2023, AP Matching sought Xander Marketing's help to merge its three separate brands into one unified solution. The goal was to increase market visibility, attract more users, and prepare for possible acquisition.
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Outsourced marketing department for ETZ
Xander Marketing has supported growth in ETZ from circa 100 customers to over 700. With no inbound leads prior to Xander Marketing, ETZ now gets 30 - 40 strong leads a month, and hundreds from content downloads. Marketing is a full outsourced department including strategy, website design, content creation and inbound and outbound marketing.
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Significant growth from Google Ads for VoIP market leader
Soho66 joined forces with Xander Marketing to elevate their digital marketing performance. The primary goal was to boost sign-ups, revenue, and new customer acquisition while maintaining cost efficiency.
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Outsourced marketing strategy and support for WhosOff & WhosOffice
Outsourced marketing to enhance brand awareness and increase leads for WhosOff's leave management software. And support it with marketing and growing a startup - shift management software product, WhosOffice.
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Outsourced marketing execution for enterprise SaaS
Evanios develops innovative IT event management software that enables enterprises to quickly anticipate, identify and remediate service issues. The company needed an agency that could work closely with its VP Marketing & Strategy to execute blue chip-focused campaigns - and our partnership was critical to the company's acquisition by HP in 2018.
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Messaging, website, and marketing strategy for PropTech innovator Bluechip
Xander Marketing partnered with Bluechip Insights to introduce their revolutionary site selection platform to the commercial real estate market, driving engagement and generating high-quality leads.
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Re-branding, new website and marketing
CleanerPlanner is a successful SaaS business for window cleaners that had grown to just shy of 1,000 customers from word of mouth and limited marketing. There was a desire to rapidly grow the business during 2018 and a fresh marketing approach was required.
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Fast growth for eCommerce software
ChannelGrabber is software for online businesses that empowers its customers to sell more. A new management team has a desire to double ARR within 18 months and Xander Marketing was engaged to support this challenge.
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Outsourced marketing for an ambitious startup
Metis is PSA (professional services automation) software for consultants. A startup, it required a website and marketing strategy and then outsourced marketing to test channels in its quest for 'product/market fit'.
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Re-branding and new website for field service SaaS product
EnSight+ specialises in customisable field service software and mobile workforce management solutions. Established in 2012, as it continues to grow and evolve its offering, it was looking to define a brand strategy for the future.
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Results driven marketing for compliance software
QCS has management systems and SaaS software that supports its clients with CQC registration. An engagement that started in 2012 has flourished over the years with Xander Marketing supporting QCS with its website, graphic design, content marketing, SEO, social media, advertising and more on a retainer basis, doubling the number of customers in the process.
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Improving searchability and driving online leads for Pixelz
Image editing company Pixelz was looking for ways to increase web traffic and conversions. With the right approach, Xander Marketing was able to provide Pixelz with the results it needed, demonstrating a 270% increase in conversions and 61% reduction in cost per acquisition.
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Outsourced marketing department for leading software reseller
A leading NetSuite UK partner, Xander Marketing supports BlueBridge One as its outsourced marketing department. Marketing both one of the largest SaaS businesses in the world in NetSuite, and BlueBridge One has resulted in a 35% increase in sales leads and warmer leads for the sales department.
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Outsourced marketing support for ResourceSpace
Open source Digital Asset Management software vendor ResourceSpace had a need to boost lead generation and 'hold ground' in a competitive industry. We were engaged to create and then implement a Marketing Strategy focusing on getting marketing and a website in-line with where it should be in 2017, and thought leadership content to complement product content.
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Interim marketing support for Funderbeam
For early stage investment marketplace Funderbeam, marketing was a challenge; managed by a busy co-founder, the rapidly growing company struggled to juggle its other demands with producing consistent marketing strategies, and knew it needed to outsource.
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Outsourced marketing support for expense management software
Xander Marketing worked with Expense On Demand between 2011 and 2014 as the company looked to scale its business, with outsourced marketing playing a large role in that.
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Building brand awareness for marketplace success
Xander Marketing's strategic approach helped Talus establish strong brand presence across the MedComms sector, supporting successful founder-led growth and achieving 300 verified freelancers with 836% growth in job creation.
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Raising awareness for ClickPoint
Xander Marketing was appointed by software brand ClickPoint when the company was looking to develop its content marketing strategy. The aim was to produce high quality content that had minimal effect on in-house resources and the time of its existing staff, leaving outsourcing to the agency as the perfect option.
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Onboarding strategy and execution for Fantoo
Fantoo, at the time of engagement, was a startup product and efficiency solution for businesses, built on top of Office 365. It was looking for support with onboarding, in particular the conversion rate from free trial to paid customer.
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Interim marketing support for Access aCloud
Xander Marketing has supported aCloud's suite of products with content marketing and website design. This includes white papers, case studies, blogs and emails, re-designing the aCloud Expense website and setting up and managing a LinkedIn PPC campaign.
View case studySee what our clients say about working with us.
A big thank you to the Xander Marketing team! It's been a fantastic experience working with an agency that requires so little effort to get up to speed in such an esoteric software space.
We were very impressed with the speed with which Xander Marketing got to grips with our industry. I would strongly recommend Xander Marketing to other SaaS vendors.
I can't speak more highly of the Xander Marketing team, who are all experts in their individual fields, great to work with, and coordinate really well as a team.
Xander Marketing enables us to have a focused marketing resource without the need to hire a full time marketing team.
Thank you for the work you've done. You're a group of outstanding professionals with a kind and patient mindset. Rock on, Xander Marketing!
We've built a good partnership with Xander Marketing; the team has supplemented the skills and expertise of our in-house team. As a result, we've increased people's awareness of WhosOff and WhosOffice in a busy market and invested in activities that have brought us more business leads.
Thank you for your expertise and hard work in bringing our vision to life…
From start to finish, there was an excellent level of care, professionalism and expertise…
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