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Posts by Alex Cohen

How to Market your SaaS Product to Enterprise Customers

16th November 2022

Enterprise SaaS marketing needs to be truly personalised to help you go the distance and gain those big global names. Check out our guide to enterprise SaaS marketing, from strategy to sales.


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Five Tips for Improving SaaS Landing Page Conversion Rates

4th November 2022

Your landing page should be a one-stop shop for customers looking for a SaaS solution. Find out how to boost your SaaS landing page conversion rates.


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How to Create SaaS Content That Responds to Customer Pain Points

21st October 2022

Connecting your product to customer pain points can increase conversion rates. Here’s how to tap into your customers’ problems and create content that answers their questions.


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How Personalisation Can Transform Your SaaS Email Marketing Strategy

4th October 2022

Personalised email means using subscriber data to build custom content for each recipient. Discover some key components of SaaS email personalisation, and how a personalisation-first approach can rewrite your entire email strategy for the better.


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How to Upcycle Content to Reach a Wider B2B Audience

3rd October 2022

A great piece of content shouldn’t end when you hit publish. Learn how upcycling content can help you engage with a wider audience while saving time and money.


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How SaaS content clusters can help you score highly on SERPs

31st August 2022

Content clusters help you rank higher for authority and user experience, and position you as a thought leader. Discover how rearranging your content can boost your SERP rankings today.


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Maintaining Impactful SaaS Marketing on a Lower Budget

26th August 2022

With a recession on the horizon, it’s time to make some decisions about your marketing budget. Discover how to tighten your belt while still making your SaaS marketing count.


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How to Build a Scalable SaaS Marketing Stack

28th July 2022

Every SaaS company relies on certain software tools to make its message heard. Learn how to create a SaaS marketing stack that will grow with your business.


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Target Your SaaS Marketing with Audience Personas

27th July 2022

Customers expect you to understand them and their needs more than ever. Discover how to get ahead of the competition and exceed customer expectations with fully-realised audience personas that go beyond the basics.


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8 Ways to Up Your SaaS Outbound Email Game

24th June 2022

Outbound email marketing remains a powerful tool for generating leads. Start business relationships on the right foot with our guide to SaaS outbound email.


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How to Map Your SaaS Customer Journey – and Maximise its Potential

17th June 2022

Visualising your customers’ journey can help you understand where your service falls short, and how to close the gap between their expectations and your offerings. Doing so could increase customer acquisition, loyalty, retention, and referrals.


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