Is Facebook right for my business?

There is no straightforward answer as to whether your business should or should not have a Facebook Business Page. To determine whether it is RIGHT for your business you need to consider all of the elements involved in the upkeep of your Facebook Business Page.  These include the time spent setting it up, generating fresh…

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6 Social Media Tips for 2014

How well is your social media campaign working in 2014? If it could do with a bit of a boost, take a look at our top 6 social media marketing tips for the start of this year! 1. Give your tweets visual appeal Twitter now gives snapshots of images linked in tweets. This gives any…

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How to Go Viral with Online Video

Have you seen the Visible Measures’ 2013 branded viral video chart? It makes interesting reading, ranking 2013’s best viral branded videos according to their ‘true reach’. The most powerful video, produced by Dove attracted an eye-watering true reach of 135,838,683 people by innovatively encouraging women to celebrate their real beauty. So what can Visible Measures’…

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What you need to know about SlideShare

If 2012 was the year of Pinterest in the social media world, 2013 is becoming the year of SlideShare. If you’re marketing to a B2B audience, you should seriously consider using SlideShare as part of your marketing mix. What is SlideShare? SlideShare is like a ‘YouTube for slideshows’. You can upload any presentation or document…

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Sink or Swim: What the Twitter Flotation Could Mean for Marketers

You may have been surprised last Friday morning, to wake up in a world where Twitter has finally made an initial public offering (IPO). The social media powerhouse’s flotation has been on the cards for more than a year but nobody had really heard a sausage until the fateful sounding Friday 13th September 2013. Now…

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7 ways LinkedIn can help promote your business

Many businesses use LinkedIn to expand their social networking, make connections and generate new leads. But how do you start? 1. Get your personal profile right first  Before you start using LinkedIn for your business you need to get it right as an individual user. Your profile should include your full name and a good…

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How to get customers on Facebook

Can you believe that Facebook was launched in February 2004? That means that in a few months’ time it’s going to be 9 years old! So if the site has been around that long then everyone must know the ins and outs and exactly how to use it yes? No! It seems that even though…

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How to Generate Leads through Social Media

No doubt you’ve heard how important it is for businesses to get online. Nowadays, that doesn’t just mean having your own website. You’ve got to make your online experience interactive, and more and more businesses are finding that they’re turning to social media sites like Twitter and Facebook to find new customers and clients. Here…

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How Much Time Should I Commit to Social Media?

In a world of tweeting and liking, it’s easy to feel a little overwhelmed. Social media sites were once for friends and family, but they quickly become a top business marketing platform. With the right content, you can generate interest in your product or service. When you post things that are worth sharing, they’ll be…

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Up-and-Coming Social Networking Services

If you’ve not heard of MySpace, YouTube, Facebook, Twitter or Google+, you’ve probably been hiding under a rock for the past decade. Social networks are big. Really big. They’re used for business and for personal online interaction, and getting involved in the right social networks at the right time can help you develop an audience…

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