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SaaS Marketing Blog

Content marketing is dead. Long live content marketing.

22nd September 2014

People aren’t clicking so where next? As content marketers we tune into the trends and views on the industry. One…


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How do you ensure that you choose the right Marketing Agency?

1st September 2014

It is a big commitment for any business to engage or partner with a marketing agency. What if you make…


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Is Facebook right for my business?

18th July 2014

There is no straightforward answer as to whether your business should or should not have a Facebook Business Page. To…


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How to write a watertight marketing brief

14th May 2014

Briefing external suppliers who will be creating marketing for your business is rarely straightforward. All too often instructions get lost…


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Could a podcast work wonders for your marketing?

29th January 2014

It might sound a little ‘out of the box’, but podcasting can be a powerful tool for businesses looking to…


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9 Quick Ways to Increase Your Website Conversion Rate

21st January 2014

Are you suffering from a low conversion rate? Never fear, Xander Marketing has compiled 9 quick tips you can implement…


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What is a buyer persona and why should you use them to empower your marketing?

22nd December 2013

Knowledge is power. The more we know about potential customers, the better our marketing becomes. Learning to develop accurate buyer…


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Selecting your key terms in a post-Google Hummingbird age

20th December 2013

The impact of Google’s largely well received Hummingbird Algorithm update was slight at first, with few online marketers registering any…


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What Does Google’s Hummingbird Update Mean for Businesses?

29th October 2013

As far as grand entrances go, Google’s algorithmic update (code named Hummingbird) was a very subtle affair. In fact, the…


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Are Demographics Dead? How Data is Driving Better Marketing

22nd October 2013

Once upon a time demographics were demographics. You had your baby boomers, you had your young professionals, you had your…


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How to Dominate Online Channels with Diverse Content

16th October 2013

We’re living in a digital world in the midst of the communications era. There are now more ways for us…


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