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SaaS Marketing Blog

Smart Marketing Idea 1: Build a marketing strategy specifically for your SaaS solution

23rd February 2016

Our recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your…


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Smart Idea 2: Create Differentiation

9th February 2016

Our recently published white paper: 7 Smart Ideas to Grow your SaaS Business contains leading edge information on how to…


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New White Paper: 7 Smart Ideas to Market your SaaS Business

5th February 2016

When it comes to marketing, SaaS has its own set of rules! Our latest white paper: 7 Smart Ideas to Market…


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What does good content marketing look like in 2016?

19th January 2016

Ingredients of good content marketing The interest in content marketing certainly shows no sign of letting up. However, an awful…


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Smart Idea 1: Build your SaaS business around an exit strategy

12th January 2016

Our recently published white paper: 7 Smart Ideas to Grow your SaaS Business contains leading edge information on how to…


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New White Paper: 7 Smart Ideas to Grow your SaaS Business

5th January 2016

In the fast-paced world of technology, growing your SaaS business can be a significant challenge. The good news is that…


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Why work with a marketing company to design your website

14th December 2015

Investing in a new website for your business means investing time, resources, and money in a project that needs to…


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What our shift in focus to SaaS means

10th December 2015

Since we were established in 2009 Xander Marketing has largely stayed core to its founding principles; in essence providing an…


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9 Growth Hacking Ideas for your SaaS Business

9th December 2015

Growth hacking is about investing in more creative ways to get your business talked about. Those who have tried it…


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5 SaaS marketing tools you may not be aware of

27th October 2015

Almost every day there seems to be a new ‘must-have’ marketing tool available. Whether to support your SaaS marketing activity…


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How to double your SaaS product’s customers without increasing advertising spend

2nd October 2015

It’s a common convention in marketing SaaS products that, if you want to double your customers, you double advertising spend….


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