For SaaS businesses, providing a free trial is one method of enticing potential users to adopt your software short term. The ongoing challenge is to then convert these new leads into paying customers. Once a user has experienced the benefits of your product during a provisional period, the hope is that they will automatically…
Read morePing! Another lead comes in. Someone wants a demo of your product. Job done! Or is it? As you know a demo is only the start of the sales process. Your first challenge is to actually get the demo booked and in the diary, then you have to ensure someone turns up, and only then…
Read moreDine out in a fine restaurant, and you’ll expect to be waited on hand and foot in the VIP manner in which you’re accustomed. Head to the shops and you’d be surprised if sales assistants weren’t on hand to make sure you can find what you’re looking for, and to offer advice on how to…
Read moreWhen it comes to marketing, SaaS has its own set of rules!
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