Ping! Another lead comes in. Someone wants a demo of your product. Job done! Or is it? As you know a demo is only the start of the sales process. Your first challenge is to actually get the demo booked and in the diary, then you have to ensure someone turns up, and only then…Read more
Dine out in a fine restaurant, and you’ll expect to be waited on hand and foot in the VIP manner in which you’re accustomed. Head to the shops and you’d be surprised if sales assistants weren’t on hand to make sure you can find what you’re looking for, and to offer advice on how to…Read more
When it comes to marketing, SaaS has its own set of rules!
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