10 lessons from 10 years in business

May 2019 marks 10 years in business for Xander Marketing. Starting out a decade ago with a niche dating site and commercial cleaning company as our clients, it’s been an interesting journey. In Spring 2009 we were still trying to get to grips with the credit crunch, the worst recession in generations and there was…

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Xander Marketing

What our shift in focus to SaaS means

Since we were established in 2009 Xander Marketing has largely stayed core to its founding principles; in essence providing an outsourced marketing department to small and medium sized businesses. Up until today Xander Marketing has been for any business looking to outsource its marketing. The majority of clients over the last 6 and a half…

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Xander Marketing

The best business decision of 2014

In May Xander Marketing turns 6. From setting up in the worst recession in living memory, to getting through the first year (and the next 5!) we’ve learned a lot about business, marketing and, well ‘life’. We’ve made a lot of decisions about developing our business along the way, some better than others, with some great…

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New logo and website launched

We’re proud to announce this week the launch of our new logo and website. As a marketing agency that designs websites and creates brands as part of our services it’s important we have a modern, creative website and logo. Furthermore we practice what we preach when it comes to marketing and as the majority of…

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What Does Google’s Hummingbird Update Mean for Businesses?

As far as grand entrances go, Google’s algorithmic update (code named Hummingbird) was a very subtle affair. In fact, the big, bad update went undetected by webmasters and online marketers for more than 30 days, despite affecting 90% of worldwide searches. When the previous update, Penguin, hit just 3% of searches were affected, yet the…

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Xander Marketing MD Alex Cohen to be on expert Guardian panel tomorrow

Our Managing Director – Alex Cohen has been invited to be an expert on the Guardian Small Business Network website on the 10th of April. Alex will be answering questions on ‘How to successfully grow a small business’ and will be providing expert tips, advice and insight to SMEs looking to expand. This is part of…

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New Content Marketing Packages Launched

Many of the dynamic businesses that succeed in 2013 will use content marketing. Quite simply, content marketing generates new business because organisations that take a thought leadership position and help their customers are authoritative, convey trust and subsequently generate more leads and customers. However, content is not easy to produce; it is not always easy…

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Xander Marketing supports Life Skills Youth Project in Wokingham

Xander Marketing Managing Director Alex Cohen will be working alongside the Life Skills Project in the Wokingham Youth Centre over the next few months. The Life Skills Project is for teenagers interested in learning new skills and the qualifications they get from these projects can go towards Duke of Edinburgh Awards or Berkshire Awards. With…

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Connect with us

You can now connect with Xander Marketing in a number of ways, and in a way that suits your lifestyle: Read our blog in your RSS reader Follow us on Twitter Like us on Facebook Follow us on Google+ Follow our LinkedIn page Or, subscribe to our monthly newsletter Or be old fashioned and give…

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New Xander Marketing Website Launched

We’re delighted to launch our new website for the beginning of 2013. Our old website had lasted us well regularly serving its core purpose of generating new leads. However it was designed in 2009 and web design standards and trends have moved on in nearly four years and a refresh was in order. The content…

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7 Smart Ideas to Market your SaaS Business in 2019

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