1. Website gets a virus Last summer, a day after a client set off on a two week holiday (with no access to email), their website was hit by a virus, making it inaccessible. AdWords were automatically paused, and a warning message appeared in Google’s search results. Luckily, another member of the team contacted us…. Read more »
Are you writing a Marketing Strategy for your business? This new SlideShare presentation provides the questions you need to be asking to create a targeted, results driven strategy for your business:
If 2012 was the year of Pinterest in the social media world, 2013 is becoming the year of SlideShare. If you’re marketing to a B2B audience, you should seriously consider using SlideShare as part of your marketing mix. What is SlideShare? SlideShare is like a ‘YouTube for slideshows’. You can upload any presentation or document… Read more »
We’ve written many times about the multiple skills required nowadays in marketing. From strategic marketers to designers to copywriters to search engine experts, marketing in 2013 needs a diverse range of skill-sets to deliver across a range of media. Here we explore the key components of your marketing team: What roles do you need in… Read more »
Our Managing Director – Alex Cohen has been invited to be an expert on the Guardian Small Business Network website on the 10th of April. Alex will be answering questions on ‘How to successfully grow a small business’ and will be providing expert tips, advice and insight to SMEs looking to expand. This is part of… Read more »
If you’ve been following search engine optimisation reports recently you may have heard the words Panda and Penguin pop into conversation. No, we’re not talking about the black and white animals, rather Google’s code names for algorithm updates. Many websites have lost rankings overnight and don’t know why, others will have gained rankings. Here we… Read more »
Should you outsource your marketing? from xandermarketing
2013 is fast becoming the year of Content Marketing. Content Marketing is producing useful, valuable content that educates your customers and prospects. This helps to build trust, authority and even ‘thought leadership’ in your industry rather than just forcing sales and marketing messages in people’s faces. With the rise in inbound marketing and the decline… Read more »
One of the reasons Xander Marketing was established was because small business owners and SMEs can sometimes have a lack of understanding when it comes to marketing; many just don’t know what to do. The problem is there is a lot of bad advice out there and business owners really need to be wary of… Read more »
The fusion of technology and software tools to support marketing has never been greater. Here we review 5 key areas where software can support your marketing. Website analytics Website analytics gives you data on how many people are visiting your website, where they are coming from and what they are doing on your website. Most… Read more »
Xander Marketing is a marketing agency based in Berkshire near Wokingham, Bracknell and Reading. We are the outsourced marketing department for local, national and international clients.
T: 0118 321 7620
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Xander House, 7 Braeside, Bracknell, Berkshire, RG12 8TY