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In House vs Outsouced Marketing: The art of knowing when to let go »


Whether you’re a busy small or medium sized business (SME) with limited resources or a stressed out marketing department with more on your promotional plate than you could possibly hope to chew, knowing when to let go and look for external, outsourced support can be a powerful tool. It’s not always easy to let go… Read more »

6 Social Media Tips for 2014 »

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How well is your social media campaign working in 2014? If it could do with a bit of a boost, take a look at our top 6 social media marketing tips for the start of this year! 1. Give your tweets visual appeal Twitter now gives snapshots of images linked in tweets. This gives any… Read more »

How to Go Viral with Online Video »


Have you seen the Visible Measures’ 2013 branded viral video chart? It makes interesting reading, ranking 2013′s best viral branded videos according to their ‘true reach’. The most powerful video, produced by Dove attracted an eye-watering true reach of 135,838,683 people by innovatively encouraging women to celebrate their real beauty. So what can Visible Measures’… Read more »

4 SEO Lessons from Q1 2014 »


It’s been a busy first quarter here at Xander Marketing and we’re betting that March has come around faster than a bobsleigh at Sochi for you too. Amid all the hustle and bustle, there’s been a lot going on in SEO (Search Engine Optimisation) land. From debates to updates, we’ve put together a quick run… Read more »

Could a podcast work wonders for your marketing? »


It might sound a little ‘out of the box’, but podcasting can be a powerful tool for businesses looking to boost their reputation and ranking online. It’s not the most straightforward of media and it’s not suitable for every business but, with the right tone, the right style and the right content, businesses can boost… Read more »

9 Quick Ways to Increase Your Website Conversion Rate »


Are you suffering from a low conversion rate? Never fear, Xander Marketing has compiled 9 quick tips you can implement with ease to banish a high bounce rate. 1. Add forms to your homepage On B2B websites, make sure visitors can convert as soon as they’re convinced of your service. Make sure there is clear,… Read more »

14 Marketing Predictions for 2014 »

In this blog post we dust off our crystal ball and make 14 predictions for marketing in 2014: Marketing automation software and processes will increase Responsive websites will become the norm Search engine marketing will become even more onsite focused, and only quality backlinks will be effective Penguin, Panda and other Google updates will effect… Read more »

2014: The Year Content Marketing Comes of Age »

Online marketers the world over await 2014 with baited breath. The blogosphere has been abuzz through much of the latter half of 2013 with hushed whisperings of a new dawn in the content marketing era, but is this just the excited hyperbole of a few over zealous marketers, or is the content landscape really going… Read more »

Selecting your key terms in a post-Google Hummingbird age »

The impact of Google’s largely well received Hummingbird Algorithm update was slight at first, with few online marketers registering any noticeable effect. However, as we settle into life post-Hummingbird, those in the know are noticing the nagging reach of this little bird stretching ever further. The main thrust of Hummingbird was an emphasis change from… Read more »

Your Marketing Year: Hindsight and Forward Planning for 2014 »

If you’re enjoying a quick breather before the battle to get Christmas business booming and loose ends tied up, now is the perfect time to appraise your marketing in 2013 and start planning to do even better in 2014. Ready to get started? Here at Xander Marketing we’ve put together a helpful rundown to prepare… Read more »

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