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Is Facebook right for my business? »


There is no straightforward answer as to whether your business should or should not have a Facebook Business Page. To determine whether it is RIGHT for your business you need to consider all of the elements involved in the upkeep of your Facebook Business Page.  These include the time spent setting it up, generating fresh… Read more »

Harness the Power of Images »


Most of us tend to have shorter and shorter attention spans the busier we become, therefore (unsurprisingly) looking at a captivating image beats reading large amounts of text hands down. It is also believed that the human brain can correctly identify images seen in as little as 100 milliseconds. So with that much brain power… Read more »

How to design & distribute amazing infographics »


What is an infographic? Take interesting information, facts, figures and data from a good source, add a pinch of design flair, attractive typography and powerful imagery and you should have a fresh infographic ready to share. Infographics are fun, highly visual representations of data, designed to make facts and figures clearer and more enjoyable. In… Read more »

How to write a watertight marketing brief »


Briefing external suppliers who will be creating marketing for your business is rarely straightforward. All too often instructions get lost in translation and, in our increasingly digital world, it can be difficult to make 100% certain that you and your supplier are on the same page. This usually results in a long process of rectifying… Read more »

In House vs Outsouced Marketing: The art of knowing when to let go »


Whether you’re a busy small or medium sized business (SME) with limited resources or a stressed out marketing department with more on your promotional plate than you could possibly hope to chew, knowing when to let go and look for external, outsourced support can be a powerful tool. It’s not always easy to let go… Read more »

6 Social Media Tips for 2014 »

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How well is your social media campaign working in 2014? If it could do with a bit of a boost, take a look at our top 6 social media marketing tips for the start of this year! 1. Give your tweets visual appeal Twitter now gives snapshots of images linked in tweets. This gives any… Read more »

How to Go Viral with Online Video »


Have you seen the Visible Measures’ 2013 branded viral video chart? It makes interesting reading, ranking 2013′s best viral branded videos according to their ‘true reach’. The most powerful video, produced by Dove attracted an eye-watering true reach of 135,838,683 people by innovatively encouraging women to celebrate their real beauty. So what can Visible Measures’… Read more »

4 SEO Lessons from Q1 2014 »


It’s been a busy first quarter here at Xander Marketing and we’re betting that March has come around faster than a bobsleigh at Sochi for you too. Amid all the hustle and bustle, there’s been a lot going on in SEO (Search Engine Optimisation) land. From debates to updates, we’ve put together a quick run… Read more »

Could a podcast work wonders for your marketing? »


It might sound a little ‘out of the box’, but podcasting can be a powerful tool for businesses looking to boost their reputation and ranking online. It’s not the most straightforward of media and it’s not suitable for every business but, with the right tone, the right style and the right content, businesses can boost… Read more »

9 Quick Ways to Increase Your Website Conversion Rate »


Are you suffering from a low conversion rate? Never fear, Xander Marketing has compiled 9 quick tips you can implement with ease to banish a high bounce rate. 1. Add forms to your homepage On B2B websites, make sure visitors can convert as soon as they’re convinced of your service. Make sure there is clear,… Read more »

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