How to write a white paper

You may have heard of ‘white papers’ in the realms of government, and they’re generally used to articulate policy on everything from health to education. However, they also serve a useful purpose in the sphere of sales and marketing. A white paper, in commercial terms, is used to outline the benefits of your product or…

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How we generate our leads…and why we’ll never need to cold call again

As a marketing agency we believe in practicing what we preach when it comes to marketing. If your marketing agency can’t do its own marketing right what chance is there that they’ll get the marketing right for your business? Educational marketing We’ve always been a believer in ‘educational marketing’ – rather than just marketing our…

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My business is boring…what content should I write?

A question we’re asked a lot is “I’m in this [insert boring business] business…no-one wants to know about [insert boring product]. I want to produce content but no-one would care about Widget 35J” – what do I write about?. Whilst very few people would read content that drivels on about your latest shoe stand product…

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7 Smart Ideas to Market your SaaS Business

When it comes to marketing, SaaS has its own set of rules!

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7 Smart Ideas to Market your SaaS Business

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