Building Brand Awareness for Marketplace Success

With a website that didn’t reflect its professional offering, Talus needed strategy, brand development, and marketing to build credibility with both audiences. We developed a strategic framework for its two-sided marketplace, prioritising activities and resources to enable focused, effective execution.

• Dual-audience analysis with detailed buyer personas for both freelancers and agencies
• Market research, including keyword analysis, competitor assessment, and channel evaluation
• ICE scoring methodology (Impact, Confidence, Ease) applied to multiple potential marketing initiatives
• Detailed customer journey mapping for both freelancer and agency acquisition, onboarding, and retention
• Channel strategy covering PPC, LinkedIn advertising, email marketing, content marketing, and organic social
• Budget allocation framework with minimum and maximum spend recommendations across channels
• Success metrics and KPI framework tailored to marketplace dynamics

From September 2023, we implemented focused marketing activities based on the strategic framework.

Execution included:

• Strategic email outreach campaigns and quarterly newsletters maintaining engagement with both communities
• Organic social media strategy building brand visibility and thought leadership positioning
• Targeted PPC and LinkedIn advertising campaigns designed to increase brand recognition and freelancer acquisition
• Event marketing support, including lead capture, stand design, and industry presence
• Website optimisation and development supporting user experience and conversion

The strategic foundation enabled focused execution that successfully established Talus as a recognised name in the MedComms sector.

Key achievements:

• 300 verified freelancers recruited (100% of the 12-month target achieved in 10 months)
• 836% growth in job creation
• Strong brand recognition: ‘We see Talus EVERYWHERE’ – consistent market feedback
• Month-on-month growth sustained since launch
• Enhanced founder-led business development through improved brand awareness, supporting direct outreach