With a website that didn’t reflect its professional offering, Talus needed strategy, brand development, and marketing to build credibility with both audiences. We developed a strategic framework for its two-sided marketplace, prioritising activities and resources to enable focused, effective execution.
- Dual-audience analysis with detailed buyer personas for both freelancers and agencies
- Market research, including keyword analysis, competitor assessment, and channel evaluation
- ICE scoring methodology (Impact, Confidence, Ease) applied to multiple potential marketing initiatives
- Detailed customer journey mapping for both freelancer and agency acquisition, onboarding, and retention
- Channel strategy covering PPC, LinkedIn advertising, email marketing, content marketing, and organic social
- Budget allocation framework with minimum and maximum spend recommendations across channels
- Success metrics and KPI framework tailored to marketplace dynamics