In March 2016 ResourceSpace faced a challenge typical of many growing SaaS businesses. Marketing was an in-house activity carried out with occasional support from a design agency. However, it had become very much an ad-hoc task due to other, more pressing, commitments for the team. Faced with the choice of recruiting a full-time marketing person or outsourcing to an agency, ResourceSpace selected Xander Marketing as its marketing partner.
The key goals from the marketing engagement were to:
- Boost ResourceSpace lead-gen and sales by increasing leads and conversions
- Ensure ResourceSpace ‘holds its ground’ in an increasingly competitive market