In March 2016 ResourceSpace faced a challenge typical of many growing SaaS businesses. Marketing was an in-house activity carried out with occasional support from a design agency. However, it had become very much an ad-hoc task due to other, more pressing, commitments for the team. Faced with the choice of recruiting a full-time marketing person or outsourcing to an agency, ResourceSpace selected Xander Marketing as its marketing partner.
The key goals from the marketing engagement were to:
Initially Xander Marketing was engaged to write a Marketing Strategy. This strategy was a highly detailed document looking at:
The strategy was well received, Dan Huby, Managing Director, commented:
“The strategy is really good, very insightful. Lots of good ideas and talking points.”
Dan Huby | Managing Director, ResourceSpace
“We were very impressed with the speed with which Xander Marketing got to grips with our industry. I would strongly recommend Xander Marketing to other SaaS vendors.”
On completion of the Marketing Strategy Xander Marketing partnered with ResourceSpace to implement many of the recommendations. This included:
To date, the key results and outcomes are marketing and a website in-line with where it should be in 2017 and thought leadership content to complement product content.
When it comes to marketing, SaaS has its own set of rules!
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