Soho66 is the top-rated VoIP phone system on Trustpilot, serving 60,000 businesses with crystal-clear calls, unbeatable value, and friendly UK-based support. Their mission is to keep VoIP simple and affordable, allowing businesses to focus on what matters most.
Soho66 joined forces with Xander Marketing to elevate their digital marketing performance. The primary goal was to boost sign-ups, revenue, and new customer acquisition while maintaining cost efficiency. While Google Ads management was at the core of our strategy, we implemented a comprehensive digital marketing approach to support and amplify our efforts.
Xander Marketing implemented a comprehensive digital marketing strategy over a two-year period (January 2022 to February 2024). Our approach included:
The Google Ads campaign rebuild addressed inefficiencies in targeting and budget allocation, ensuring ads reached high-intent users. The Performance Max campaign was selected for its ability to streamline asset management and optimise across multiple channels.
To support Google Ads, we engaged in complementary marketing activity.
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Marketing SaaS products is entering a new era shaped by economic uncertainty, sophisticated competitors, and accelerating technological disruption. Is your marketing strategy ready?
