Accelerating business growth

In the summer of 2011, after solid year on year growth primarily through partner development, referrals and telemarketing, BlueBridge One wanted to accelerate growth by adopting a more strategic and tactical approach to marketing. The core objectives were to generate more leads and build the brand.

Business Growth

Marketing that keeps in step with growth

Xander Marketing was selected due to its ‘outsourced marketing department’ value proposition. This is readily up-scaled to grow with BlueBridge One while avoiding the need for the business to have in house marketing resources. Xander Marketing’s track record of success working with other SaaS and web applications clients strongly supported this decision.

Initially a Marketing Strategy was commissioned by BlueBridge One which included:

  • Examining the target market, competition, USP and positioning of BlueBridge One
  • Developing communications to create consistent marketing messaging
  • Reviewing all the marketing channels through which BlueBridge One could integrate activity over the next 12 months
  • Developing an integrated month by month multi-channel marketing plan
BlueBridge One Website

Xander Marketing Responsibilities

Once this marketing strategy was in place Xander Marketing became responsible for:

  • Develop the Marketing Strategy with quarterly and monthly reviews
  • Re-designing the website
  • Website CRO
  • Managing and optimising Google Ads campaigns

  • Generating leads through email marketing
  • Creating a newsletter template and broadcast a quarterly email newsletter
  • Review and provide recommendations for website optimisation
  • SEO (Search Engine Optimisation) and ongoing link building work

  • Setting up and creating regular blog posts that connect issues of relevance to the target audience with BlueBridge One as a NetSuite solution provider
  • Set up and managed a Twitter account and undertake business tweeting
  • Set up and managed a LinkedIn page
  • Reporting on analytics across all channels to provide a single view of marketing effectiveness

“Xander Marketing enables us to have a focused marketing resource without the need to hire a full time marketing team”

Jon Ryan | Managing Director, BlueBridge One

Increased sales leads and brand awareness

The results demonstrate the effectiveness of outsourcing to Xander Marketing:

  • Sales leads have increased by 35%
  • Email marketing campaigns are generating 20 – 60 leads a month
  • Awareness of BlueBridge One has increased and old prospects are interacting with BlueBridge One again

  • SEO – 3 keywords were in the top 10 (none in the top 5) before work started. Now 19 are in the top 10 (including 8 in the top 5)
  • Google Ads now achieves higher click through rates and positions
  • Through content distributed over email, the blog and social media channels, the audience now perceives BlueBridge One as a thought leader

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