In the summer of 2011, after solid year on year growth primarily through partner development, referrals and telemarketing, BlueBridge One wanted to accelerate growth by adopting a more strategic and tactical approach to marketing. The core objectives were to generate more leads and build the brand.
Xander Marketing was selected due to its ‘outsourced marketing department’ value proposition. This is readily up-scaled to grow with BlueBridge One while avoiding the need for the business to have in house marketing resources. Xander Marketing’s track record of success working with other SaaS and web applications clients strongly supported this decision.
Initially a Marketing Strategy was commissioned by BlueBridge One which included:
The Marketing Strategy was well received and Xander Marketing was engaged for an initial 3 month period to:
The initial pilot work demonstrated the Agency’s capability and for 2012 and onwards Xander Marketing was engaged to:
Jon Ryan | Managing Director, BlueBridge One
“Xander Marketing enables us to have a focused marketing resource without the need to hire a full time marketing team”
To date the results demonstrate the effectiveness of outsourcing to Xander Marketing:
When it comes to marketing, SaaS has its own set of rules!
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