Outsourced Marketing Department for leading software reseller

Marketing that keeps in step with growth

Xander Marketing was selected due to its ‘outsourced marketing department’ value proposition. This is readily up-scaled to grow with BlueBridge One while avoiding the need for the business to have in house marketing resources. Xander Marketing’s track record of success working with other SaaS and web applications clients strongly supported this decision.

Initially a Marketing Strategy was commissioned by BlueBridge One which included:

• Examining the target market, competition, USP and positioning of BlueBridge One
• Developing communications to create consistent marketing messaging
• Reviewing all the marketing channels through which BlueBridge One could integrate activity over the next 12 months
• Developing an integrated month by month multi-channel marketing plan

The Marketing Strategy was well received and Xander Marketing was engaged for an initial 3 month period to:

• Re-design the homepage and provide recommendations on how to improve the rest of the website
• Manage and optimise Google AdWords campaigns
• Generate leads through email marketing
• Create a newsletter template and broadcast a quarterly email newsletter

The initial pilot work demonstrated the Agency’s capability and for 2012 and onwards Xander Marketing was engaged to:

• Develop the Marketing Strategy with quarterly and monthly reviews
• Review and provide recommendations for website optimisation
• SEO (Search Engine Optimisation) and ongoing link building work
• Manage and optimise Google AdWords campaigns
• Generate leads through email marketing
• Set up and create regular blog posts that connect issues of relevance to the target audience with BlueBridge One as a NetSuite solution provider
• Set up and manage a Twitter account and undertake business tweeting
• Set up and manage a LinkedIn page
• Reporting on analytics across all channels to provide a single view of marketing effectiveness