Outsourced Marketing Department for ETZ

ETZ is a leading provider of timesheet solutions to the recruitment industry. In business since the year 2000, with arguably the best solution in the marketplace ETZ’s business to date had primarily come through word of mouth and partnerships with some limited telemarketing.

A need for a dedicated marketing resource

In March 2011 ETZ had the need for a dedicated marketing resource. Its innovative product had a growing customer base and it was felt marketing could rapidly increase sales, focusing on a more inbound approach to marketing. Building on the ad-hoc work done to date ETZ required an ongoing, focused and dedicated marketing effort undertaken by one agency.

Outsourced marketing department appointed

Following a recommendation Xander Marketing was appointed by ETZ as its ‘outsourced marketing department’ for 10 days a month on an on going basis. Xander Marketing was selected due to the broad range of marketing it offered, particularly its strategic approach to marketing and experience in digital marketing.

A detailed strategy was developed initially and the first project was to design, write and build a new website, develop consistent messaging, create a sales video and design a new company brochure.

Once this ‘marketing platform’ was in place Xander Marketing became responsible for:

Guiding the ETZ marketing strategy
Updating and improving the conversion rate on the website
Search engine optimisation
Google AdWords
Writing white papers and building landing pages to generate leads
Email marketing – lead generation and lead nurturing
Advertising campaigns
Writing regular blog posts
Establishing a presence on social media and managing campaigns on Twitter, LinkedIn and Facebook
Creating videos of the software
Interview clients and write ETZ case studies
Developing the ETZ brand
Trade shows
Direct mail campaigns
Promoting and running webinars
Starting and maintaining a monthly newsletter

What ETZ is saying

“Xander Marketing’s strategy and execution has resulted in a tremendous improvement in both lead quality and leads generated”

Nick Woodward | Founder and CEO, ETZ

Increase in sales lead quality is just one of the benefits

A dedicated marketing resource for ETZ has resulted in:

An increase in customers of 600%
No inbound leads in 11 years, to 30 – 40 strong leads (book a demo, contact) a month and hundreds of leads downloading content
Quality of sales leads have improved resulting in a higher, and faster sales conversion rate
A new, professional looking website with an ever increasing higher conversion rate
A significant increase in web traffic, and more importantly relevant web traffic
High rankings in search engines for relevant keywords
Positioning ETZ as an ‘educator’ through the development of thought leadership content
An increase in prospects becoming customers through the monthly newsletter

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