In March 2011 ETZ had the need for a dedicated marketing resource. Its innovative product had a growing customer base and it was felt marketing could rapidly increase sales, focusing on a more inbound approach to marketing. Building on the ad-hoc work done to date ETZ required an ongoing, focused and dedicated marketing effort undertaken by one agency.
Following a recommendation Xander Marketing was appointed by ETZ as its ‘outsourced marketing department’ for 10 days a month on an on going basis. Xander Marketing was selected due to the broad range of marketing it offered, particularly its strategic approach to marketing and experience in digital marketing.
A detailed strategy was developed initially and the first project was to design, write and build a new website, develop consistent messaging, create a sales video and design a new company brochure.
Once this ‘marketing platform’ was in place Xander Marketing became responsible for:
Nick Woodward | Founder and CEO, ETZ
“Xander Marketing’s strategy and execution has resulted in a tremendous improvement in both lead quality and leads generated”
A dedicated marketing resource for ETZ has resulted in:
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