Sector experience and a marketing requirement

Xander Marketing first engaged with Expense On Demand in the summer of 2011, after working for a competitor for 18 months previous to that. The success of that project was a key reason for selecting Xander Marketing for this project.

At the time marketing was largely ad-hoc (or not done) and a need for a dedicated resource was required.

Like most engagements, we started with a Marketing Strategy to plan marketing for the next 12 months.


A full outsourced marketing department

Over the next 2 and a half years Xander Marketing managed all of Expense On Demand’s marketing including:

  • The website
  • PPC campaigns
  • SEO
  • Email marketing

  • Social media
  • Content marketing
  • Advertising
  • Designer skills in re-designing parts of the software

Growth in inbound leads

  • Inbound leads were rare prior to work with Xander Marketing. Xander Marketing quickly put the systems in place to deliver a strong stream of inbound leads for the sales team

  • Other marketing benefits included building ‘thought leadership’ positions and awareness with content, rather than just sales literature plus setting up and maintaining social media channels.

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