Initially Xander Marketing worked on aCloud’s Expense Management product. This included:
- Writing new website content and designing a new website
- SEO
- PPC campaigns
- Content marketing – blogs, white papers and case studies
The Access Group is an £85m+ software company. Xander Marketing engaged with it in 2014/15 as it started shifting from on-premise software to a SaaS model.
Initially Xander Marketing worked on aCloud’s Expense Management product. This included:
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Marketing SaaS products is entering a new era shaped by economic uncertainty, sophisticated competitors, and accelerating technological disruption. Is your marketing strategy ready?
