In setting up a Google Ads campaign, the first step was to find and bid on keywords which related to:
- Retailers and online traders looking for tips to improve their product photography process
- Users looking for image background removal and other types of image re-touching
- Owners and managers of ecommerce sites who are researching platform-specific product photo guidelines (Amazon, eBay) or general tips on better product photos for eCommerce
In this way, Pixelz could target exactly the right people for their services, with Xander Marketing placing them right where it mattered in online searches.