G&G | Case Study - Xander Marketing

New Brand, Website and Software

In 2021 Gift & Go was a growing software company with a number of enterprise clients using its innovative gifting platform. With a solid product/market fit identified, it was time to strategically invest in marketing:

Key initial projects included:

Using our 5-step brand framework to clearly define the brand’s voice, positioning, and messaging
Developing a focused go-to-market strategy
Creating a new website, writing content, design, and build using WordPress as the CMS
Implementing HubSpot Marketing and Sales Professional

The new brand, messaging, and website provided the ideal platform for our marketing efforts.

Holistic marketing strategy implemented

In September 2021, we kickstarted our holistic marketing strategy, collaborating closely with the sales team. Our efforts included:

Crafting high quality content that established Gift & Go as a thought leader
Enhanced social presence, resulting in heightened engagement and lead generation
Tested and optimised PPC on search and social platforms
Onsite and offsite SEO for position 1 keywords
Provided support for industry events
Graphic design initiatives
A range of email marketing campaigns to generate and nurture leads and stay in touch with customers

Xander Marketing Responsibilities

Xander Marketing’s work included:

Guiding the marketing strategy
Creating landing pages to improve the website's conversion rate
Search engine optimisation
Google, LinkedIn & Facebook Ads
Creating ebooks and building landing pages to generate leads

Writing high quality blog posts
Managing social media campaigns on LinkedIn, Meta and X
Email marketing – lead generation, lead nurturing & newsletters
Interview clients and write ETZ case studies
Trade show support

Developing the brand
Graphic design
Creating sales and investor decks
Onboarding emails
HubSpot Management

10x business growth in 2 years

Our marketing contributed to significant business growth, including winning multiple awards and being featured in fastest-growing lists.

A 10x increase in business revenue
Enterprise brand awareness
A new, professional looking website
Positioned as a thought leader

Thousands of followers and engagement on social media
High rankings in search engines for relevant keywords
A striking brand presence online and offline
Consistent tone of voice and messaging

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