In 2021 Gift & Go was a growing software company with a number of enterprise clients using its innovative gifting platform. With a solid product/market fit identified, it was time to strategically invest in marketing:
Key initial projects included:
- Using our 5-step brand framework to clearly define the brand’s voice, positioning, and messaging
- Developing a focused go-to-market strategy
- Creating a new website, writing content, design, and build using WordPress as the CMS
- Implementing HubSpot Marketing and Sales Professional
The new brand, messaging, and website provided the ideal platform for our marketing efforts.