Metis is PSA (professional services automation) software for consultants. A startup it required a website and marketing strategy and then outsourced marketing to test channels in its quest for ‘product/market fit’.
Chosen because of its experience marketing B2B SaaS products, Xander Marketing was engaged by Metis in 2016 to support it with its marketing launch and then outsourced marketing.
A website was created first with supporting marketing material like stationery and PowerPoint decks. The website was very conversion orientated around the goal of booking a demo and content, design and build was completed within 7 weeks.
In parallel a Marketing Strategy 2016 was created.
The initial marketing goal was to test fast and use data to make decisions of what is and isn’t working, scaling up the successes. This worked in parallel with creating content that would make Metis a ‘thought leader’.
Metis worked with Xander Marketing’s full outsourced marketing team to undertake a range of activity including, but not limited to:
“I want to say thank you so much to you and the whole team at Xander Marketing for your support over the last year – it has been a pleasure working with you”
Jonathan Peachey | Founder, MetisFind out more and get started with a free 30 minute consultation.
Marketing SaaS products is entering a new era shaped by economic uncertainty, sophisticated competitors, and accelerating technological disruption. Is your marketing strategy ready?
