Marketing Department
An outsourced marketing department is for businesses that value marketing but don’t have the time, resource or know how to do it themselves.
SMEs tend to focus their time on sales and operations, often neglecting marketing. Xander Marketing, acting as your outsourced marketing department can develop a strategy and execute that for you; becoming an integral part of your team delivering consistent, results driven and cost effective marketing. Benefits include:
- Get more business and grow your company
- Generate constant sales and leads
- Position your business
- Sell more to your existing customers
- Tap into the skill-sets and attributes of a large pool of marketing experts as opposed to limited resources from your current team or sole marketing employee
- Only pay for what you need
- Have one point of contact for all your marketing
- Creative input relating to getting your business noticed in new and innovative ways
- Ensuring continuous marketing is practiced
Marketing support from an outsourced marketing agency includes:
- Guiding your marketing strategy
- Re-designing, maintaining, improving and optimising your website
- Getting traffic through search engines
- Educating your customers through collateral creation (white papers, blogs, case studies etc)
- Email marketing – lead generation. lead nurturing and newsletters
- Developing and managing advertising campaigns
- Creating direct mail campaigns
- Social media content provision and continuous management
- Creating videos of your organisation, products and services
- Developing your brand
Employing a full time marketing professional is undoubtedly expensive – especially when you consider the benefits you have to pay a formal employee as opposed to an outsourced service. Perhaps you don’t have the need for a full time marketing resource. Likewise, working with different freelancers and agencies on different projects can be both time consuming and costly.
To find out how we’ve developed and supported the following businesses as their outsourced marketing department, click on the links below:
For more information on outsourcing your marketing contact us today on 0118 321 7620 or email us.