Outsourced Marketing Department

16+ years in B2B SaaS

250+ SaaS companies

Strategy and execution, together

Senior marketers only

Your Marketing Department, Without the Hiring

Most B2B SaaS companies reach a point where the founder or a solo marketing hire can’t keep up. You know you need proper marketing, but building a full in-house team is expensive, slow, and risky when you’re not sure exactly what you need.

An outsourced marketing department solves that. You get a senior marketing team that’s already built, already coordinated, and already experienced in SaaS. Strategy, content, SEO, email, paid media, social, web design. One team, one point of contact, one monthly fee.

We’ve been running as the outsourced marketing department for B2B SaaS companies since 2009. For some clients we’re the entire marketing function. For others we fill gaps around an existing marketing manager or small team. It depends on what you need and where you are.

View outsourced marketing packages

What Your Outsourced Marketing Department Covers

We work across the full marketing mix. What we focus on depends on your stage, your market, and where the biggest opportunities are. Typical work for our SaaS clients includes:

Strategy and planning. Positioning, messaging, competitor analysis, go-to-market planning, quarterly planning and reviews. We set the direction and priorities before we start executing anything.

Content and SEO. Blog posts, landing pages, white papers, case studies, AEO. We write for your buyers and optimise for the search terms they’re using.

Paid media. Google Ads, LinkedIn Ads, retargeting. We manage campaigns, budgets, and reporting so you know what’s working.

Email marketing. Lead nurture sequences, newsletter campaigns, onboarding emails. We write, design, build, and send.

Social media. LinkedIn posting and engagement, content distribution, community building.

Website. Design, build, conversion optimisation. We create SaaS websites that generate pipeline, not just look good.

Outbound. Account-based marketing, email outreach, LinkedIn outreach, sales enablement content.

Everything connects. That’s the advantage of an outsourced marketing department over managing five separate freelancers who don’t talk to each other.

Free Consultation

Built for SaaS, Not Adapted for It

A generalist outsourced marketing team can learn your industry. A SaaS marketing agency already knows it.

We know that your free trial conversion rate matters more than your blog traffic. We know that reducing churn by 1% can be worth more than a 10% increase in new signups. We know the difference between marketing to a solo founder evaluating software on their own and marketing to an enterprise buyer with a six-month procurement cycle.

That matters because it means no ramp-up period. We don’t spend month one learning what MRR stands for. We start by auditing what you’ve got, identifying the gaps, and getting to work on the things that will move your numbers. If you’re wondering what benchmarks to aim for, we can help you set realistic targets from day one.

What Outsourced Marketing Looks Like in Practice

ETZ (Recruitment Software)

We became ETZ’s outsourced marketing department when they had zero inbound leads. We built a marketing strategy, redesigned the website, and ran the full marketing mix month to month. The result: from zero inbound leads to 100+ per month, and growth from around 100 customers to over 700.

Read the ETZ case study

Gift & Go (Gifting Platform)

We provided the full outsourced marketing function for Gift & Go as they scaled: brand development, new website, go-to-market strategy, content, SEO, paid media, social, and email. The result: 10x revenue growth in two years. In 2023, Gift & Go was named in the top 5 of the FT1000 list of Europe’s fastest-growing companies.

Read the Gift & Go case study

How the Outsourced Model Works

Month one:

We audit your current marketing, review your positioning and messaging, analyse your competitors, and build a 90-day plan with clear priorities.

Ongoing:

We execute the plan month to month, report on results, and adjust based on what's working. You get a single point of contact who knows your business and coordinates the team behind the scenes.

What you need to do:

Give us access to your tools, show up for a monthly call, and provide feedback when we need it. Most clients spend 2-3 hours per month on their side. We handle the rest.

Flexibility:

We work on monthly retainers. We can scale up when you're pushing for growth and scale back if budgets tighten. No long lock-in contracts. Take a look at our packages to get a sense of what different investment levels look like.

Free Resource