The famous mantra of those who work in sales is the ABC principle: Always Be Closing. But when the deal is done and a customer has subscribed to your SaaS service, your focus will no longer be on closing with that user, but on retaining them. Retention delivers the core revenue for SaaS companies, relying…Read more
When you’re marketing a SaaS startup business, it can be hard to know where to… well, start. Everything is new to you, there’s a never-ending checklist of other things to work on, and promoting a brand that is in its early stages can seem like a daunting prospect. But marketing is key in ensuring the…Read more
For small or startup SaaS companies, thinking about when to engage the services of a professional marketing agency can take them round and round in circles; you need help to get your product seen in order to generate more revenue, but you need funds coming in to meet the costs of hiring the people who…Read more
Inherently knowing the benefits that your software can bring to end users, and actually convincing said end users that their daily lives will be better for having your product in it, are two very different things. For a start, it may be proving difficult enough to even reach the individuals you need to be speaking…Read more
You’ve finally developed the world’s greatest SaaS product and carefully launched it into the world, anxiously awaiting the sign ups that are bound to flood in. But have you been so focused on getting the product right and on its launch that you’re actually putting people off signing up for a trial or membership? Let…Read more
Dine out in a fine restaurant, and you’ll expect to be waited on hand and foot in the VIP manner in which you’re accustomed. Head to the shops and you’d be surprised if sales assistants weren’t on hand to make sure you can find what you’re looking for, and to offer advice on how to…Read more
For most SaaS businesses, getting your product in front of the right users is only ever the first step. From there, convincing a potential customer to sign up for a free trial or demo is often the next priority, and retaining that customer as a long term paying client is the final, and ongoing hurdle….Read more
Our recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your SaaS business. Here we look at one of the ideas: Smart Idea 7: Use software, but the right software for you The volume of marketing activity you can carry out is almost limitless, and thankfully there…Read more
Our recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your SaaS business. Here we look at one of the ideas: Smart Idea 6: Market to your existing customers Your existing customers will come up for renewal once their subscription expires or can cancel at any time…Read more
Whether it’s convincing new visitors to sign up to a free software trial, or using a series of onboarding emails to nudge users towards a subscription, using the right copy is key in explaining the core benefits of your product to new and existing customers. In fact, professional (or not so professional!) writing can have…Read more
When it comes to marketing, SaaS has its own set of rules!
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