Does outbound email still work in 2019 for your SaaS product?

Outbound email still has a place but you have to stand out Do you have 5 minutes? You haven’t responded – have you been eaten by a crocodile? So-and-so recommended…

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Escape from the shoal – establish a strong SaaS brand and own your category

Unique ideas around functionality only last so long in SaaS. Your competitors update their products, ‘stealing’ your killer feature. Inevitably, you end up swimming along together in a shoal and…

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New guide: 7 Smart Ideas to Market Your SaaS Business in 2019

Sharks on the hunt and angels out to nurture unicorns There’s no denying the explosive growth of the SaaS market over the last few years. The environment is highly competitive,…

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What marketing should you do as your SaaS grows?

Marketing at different stages of your SaaS product’s growth SaaS guru David Skok suggests there are three phases of a startup’s lifecycle: Initial traction – the search for Product/Market fit…

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Should Product Led Growth (PLG) be part of your marketing strategy?

What is PLG? Product Led Growth (PLG) is where you give away some of your product for free in order to get leads and more people using your software. This…

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How to position and brand your SaaS product

You’ve already designed and developed your SaaS product, so now you’ll probably be thinking about how to get it out and in front of your customers. But first, you need…

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What are Accelerated Mobile Pages and how can they help your SaaS business?

You may have noticed over the last couple of years when searching on mobile for certain topics, the results sometimes consist of links with ‘AMP’ in them. Typically, they’re seen…

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New White Paper: 7 Smart Ideas to Market your SaaS Business in 2018

  With explosive growth in the SaaS market in the last few years it’s getting harder, and more expensive to market a SaaS business. Coupled with new data protection regulations…

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Email Marketing

25th May 2018 – The end of email marketing or a new beginning (again!)?

The mad rush to GDPR The desperate run up to get people to re-opt in. Campaigns, opt-ins, opt-outs. Give us your contact data in exchange for a prize. Some companies…

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7 Smart Ideas to Market your SaaS Business in 2021

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