Will 2018 be a major turning point in marketing?

The last 60 years in marketing in less than 200 words! From the birth of modern advertising and marketing on 1950s Madison Avenue, right through to the early 90s, visual…

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Why should my SaaS business use chatbots?

Have you ever visited a website and used their chat service online? They’re a really handy tool if you need further information quickly, or you just don’t want to pick…

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Why you should be using retargeting for your SaaS business

Have you ever visited a website, browsed around and then left, to only then visit another website and see a banner advert for the item you were just looking at?…

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Mobile first for SaaS businesses

So far in 2018, 52.2% of search traffic came from a mobile. For the past two years Google has been experimenting in making its mobile-first search index. The aim being…

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How much does an in-house marketing team cost?

We’ve discussed on this website in a lot of detail the pros and cons of outsourcing your marketing vs employing someone in-house. The bottom line is employing one person won’t…

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Great, someone’s booked a demo for our SaaS product

Ping! Another lead comes in. Someone wants a demo of your product. Job done! Or is it? As you know a demo is only the start of the sales process….

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How to have a marketing team of 10 for your SaaS business when you only have the budget for one person

Making the marketing numbers work The Forbes Cloud 100 list features the 100 ‘hottest private tech companies in cloud computing’. Figuring that marketing was an important factor that determined their…

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How should you set up your SaaS PPC campaigns for success?

Pay Per Click for your SaaS business is more than just setting up a simple Google Ads campaign and letting it run. Firstly, there are a lot more networks than…

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Marketing lessons from SaaStock17

I had the pleasure of attending SaaStock17 in Dublin last week alongside 1,500 other members of the SaaS community. In between the Guinness, networking and parties there were a number of…

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