When is it time for your SaaS business to use a marketing agency?

For small or startup SaaS companies, thinking about when to engage the services of a professional marketing agency can take them round and round in circles; you need help to get your product seen in order to generate more revenue, but you need funds coming in to meet the costs of hiring the people who…

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Reaching decision makers: marketing your software to busy people

Inherently knowing the benefits that your software can bring to end users, and actually convincing said end users that their daily lives will be better for having your product in it, are two very different things. For a start, it may be proving difficult enough to even reach the individuals you need to be speaking…

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Are you secretly sabotaging your SaaS sign ups?

You’ve finally developed the world’s greatest SaaS product and carefully launched it into the world, anxiously awaiting the sign ups that are bound to flood in. But have you been so focused on getting the product right and on its launch that you’re actually putting people off signing up for a trial or membership? Let…

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Getting personal – using behaviour generated in-app messages to trigger sales and conversions

Dine out in a fine restaurant, and you’ll expect to be waited on hand and foot in the VIP manner in which you’re accustomed. Head to the shops and you’d be surprised if sales assistants weren’t on hand to make sure you can find what you’re looking for, and to offer advice on how to…

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How to measure and reduce churn rates

For most SaaS businesses, getting your product in front of the right users is only ever the first step. From there, convincing a potential customer to sign up for a free trial or demo is often the next priority, and retaining that customer as a long term paying client is the final, and ongoing hurdle….

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Smart Marketing Idea 7: Use software, but the right software for you

Our recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your SaaS business. Here we look at one of the ideas: Smart Idea 7: Use software, but the right software for you The volume of marketing activity you can carry out is almost limitless, and thankfully there…

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Smart Marketing Idea 6: Market to your existing customers

Our recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your SaaS business. Here we look at one of the ideas: Smart Idea 6: Market to your existing customers Your existing customers will come up for renewal once their subscription expires or can cancel at any time…

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The power of words: getting the right copy that sells software

Whether it’s convincing new visitors to sign up to a free software trial, or using a series of onboarding emails to nudge users towards a subscription, using the right copy is key in explaining the core benefits of your product to new and existing customers. In fact, professional (or not so professional!) writing can have…

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How to research, source and pitch to the right media outlets for your SaaS business

They say there’s no such thing as bad publicity, but when you’re looking for coverage for your SaaS business, there are a variety of ways to ensure that the publicity you receive is only of the best kind. With Xander Marketing’s tips for creating a targeted strategy to approach the most relevant media outlets, and…

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Smart Idea 7: Build the right team

Our recently published white paper: 7 Smart Ideas to Grow your SaaS Business contains leading edge information on how to grow your SaaS business. Here we look at one of the ideas: Smart Idea 7: Build the right team To successfully grow your business at the same time as maintaining customer satisfaction, you need to employ a…

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7 Smart Ideas to Market your SaaS Business in 2019

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