We’re more than half way through the year now and in typical digital marketing fashion the marketing world continues to evolve quickly. Read our summary of some of the new innovations marketers of SaaS businesses need to be aware of: User intent is the future of SEO From Search Engine Journal: “In recent years search…Read more
Summer is here (well if you’re in the northern hemisphere at least). Typically for SaaS businesses, and in particular those selling to other businesses, summer is a quieter time for lead generation and new customer acquisition. Your prospects are on holiday and getting diaries together for group decisions can take weeks; those left in the…Read more
So you’ve decided to outsource your marketing, chosen a partner and are excited to work together. What should you be doing as a client to get the most from this partnership? How to get the most value from your agency relationship To ensure that you get the best value from marketing, you need to give…Read more
It’s very easy to spend large chunks of marketing budget on broad brush campaigns, which seem to generate brand awareness, but ultimately don’t convert into pipeline. To increase the ROI on campaigns, many SaaS businesses are turning to Account Based Marketing (ABM) as a more effective way to generate leads. What is Account Based Marketing?…Read more
We build a lot of websites at Xander Marketing, and one question we’re often asked by clients is which platform is best for creating their website – HubSpot or WordPress? While both softwares have their merits, there are some distinct differences between the two. It’s important to understand what these differences are, and how it…Read more
If you’re looking at how to market your SaaS product more effectively, it’s likely you will have considered investing in a marketing automation software platform such as HubSpot, Marketo or Pardot. At Xander Marketing, we know first-hand the benefits of marketing automation software, having used a variety of technologies for many of our clients. Done…Read more
We’ve recently published our new white paper ‘No one is clicking or reading my marketing content’. At one time or another, many of those involved in marketing a SaaS business are likely to have entertained the thought that no one seems to be interested in clicking or reading their content. A high level of audience…Read more
As a software vendor, you rely on your professional website to showcase your technological expertise, promoting your products in a way that shows you mean business. But however well it performs as a shop window for your visitors, your website also needs to function well behind the scenes, being both easy to maintain and update…Read more
You need to start somewhere when marketing your SaaS business. Here we explore industry benchmarks for key marketing channels; alongside the things you need to consider. CAC (Customer acquisition cost) Not many are brave enough to suggest a ‘good’ CAC, simply because it varies from company to company, but many agree on the ratio LTV…Read more
The pricing page, a common feature of SaaS websites can have a huge influence on leads, conversions and ultimately new customer sign ups. Here we take a deeper look and analyse how you can improve your pricing strategy and the way it is presented. How do you price your software? So you think the hard…Read more
When it comes to marketing, SaaS has its own set of rules!
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