Getting Customers Onboard: 6 Stages to Ensure Your SaaS Free Trial Converts

  For SaaS businesses, providing a free trial is one method of enticing potential users to adopt your software short term. The ongoing challenge is to then convert these new…

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Lead generation email marketing best practice guide for B2B SaaS businesses

SaaS email marketing best practice Whilst email marketing for SaaS has the potential to be highly efficient, delivering campaigns to your prospects and results back to your business more rapidly…

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The Ultimate SaaS Marketing Resource

Marketing a SaaS business is exciting, hard, creative, analytical, rewarding and more! SaaS is one of the fastest growing sectors in the world, coupled with digital disrupting the marketing industry…

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Maybe your next hire should be Employee X?

Think about your next marketing hire Sometimes, when you are trying to build market share for your SaaS product you need to think about your next hire. Quite often, in…

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How to grow your SaaS business with partnerships

Some of the most successful SaaS businesses in the world are built on partnerships (think marketing agencies and HubSpot and accountants and Xero), that’s before we get into platforms like…

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10 lessons from 10 years in business

May 2019 marks 10 years in business for Xander Marketing. Starting out a decade ago with a niche dating site and commercial cleaning company as our clients, it’s been an…

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What is SaaS marketing?

The definition of SaaS marketing SaaS (Software-as-a-Service) marketing is the adaptation of standard marketing communications (marcomms) practice to facilitate the sale of cloud software products and information services. Marketing is…

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What skills should your SaaS Marketing Director/CMO have?

Paper qualifications not enough on their own Executive level marketing skills are an essential pre-requisite for a marketing lead in a SaaS company. On paper at least, many director-level marketers…

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When does a SaaS venture need a CMO/Marketing Director?

Marketing is a critical area of business practice. Any successful company that doesn’t actively pursue a marketing strategy and plan its promotional activities is very fortunate to be profitable without…

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7 Smart Ideas to Market your SaaS Business in 2020

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