How can SaaS businesses use Quora for their marketing?

Quora is a current marketing buzzword, it is the current favoured child of Silicon Valley and with 1.5 million monthly visitors worldwide it’s important to see what Quora is all about and see how it can benefit your SaaS business. What is Quora? Quora was founded in 2009 by two former Facebook employees, Adam D’Angelo…

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What should your SaaS marketing budget be?

It’s an easy question to ask, but a hard one to answer. This article rounds up thought leaders opinions and data from around the web to answer this complex question. In essence the answer is, how long is a piece of string with budgets as low as 10% being mentioned, right through to spending 120% of…

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How to choose the right marketing channels for your SaaS company to increase ROI

Many SaaS businesses try to save money on marketing spend, but investing in these activities is essential for the growth of your company. To ensure that you’re getting the most out of your marketing budget, you need to determine which channels are the right ones for your SaaS business. The key to getting a high…

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How the best B2B SaaS brands use content to become loved by their customers

Marketing for a SaaS business is an area of marketing unlike any other. The distinctive nature of SaaS marketing is what makes it exciting, and there are definitive techniques you can learn to attract customers with your brand to make them love you. You should be creating relevant, useful and engaging content for prospective customers…

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Always Be Selling: 5 ways to proactively ensure customer retention

The famous mantra of those who work in sales is the ABC principle: Always Be Closing. But when the deal is done and a customer has subscribed to your SaaS service, your focus will no longer be on closing with that user, but on retaining them. Retention delivers the core revenue for SaaS companies, relying…

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5 ways to begin marketing your SaaS startup

When you’re marketing a SaaS startup business, it can be hard to know where to… well, start. Everything is new to you, there’s a never-ending checklist of other things to work on, and promoting a brand that is in its early stages can seem like a daunting prospect. But marketing is key in ensuring the…

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When is it time for your SaaS business to use a marketing agency?

For small or startup SaaS companies, thinking about when to engage the services of a professional marketing agency can take them round and round in circles; you need help to get your product seen in order to generate more revenue, but you need funds coming in to meet the costs of hiring the people who…

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Reaching decision makers: marketing your software to busy people

Inherently knowing the benefits that your software can bring to end users, and actually convincing said end users that their daily lives will be better for having your product in it, are two very different things. For a start, it may be proving difficult enough to even reach the individuals you need to be speaking…

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Are you secretly sabotaging your SaaS sign ups?

You’ve finally developed the world’s greatest SaaS product and carefully launched it into the world, anxiously awaiting the sign ups that are bound to flood in. But have you been so focused on getting the product right and on its launch that you’re actually putting people off signing up for a trial or membership? Let…

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Getting personal – using behaviour generated in-app messages to trigger sales and conversions

Dine out in a fine restaurant, and you’ll expect to be waited on hand and foot in the VIP manner in which you’re accustomed. Head to the shops and you’d be surprised if sales assistants weren’t on hand to make sure you can find what you’re looking for, and to offer advice on how to…

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