It’s very easy to spend large chunks of marketing budget on broad brush campaigns, which seem to generate brand awareness, but ultimately don’t convert into pipeline. To increase the ROI on campaigns, many SaaS businesses are turning to Account Based Marketing (ABM) as a more effective way to generate leads. What is Account Based Marketing?…
Read moreWe build a lot of websites at Xander Marketing, and one question we’re often asked by clients is which platform is best for creating their website – HubSpot or WordPress? While both softwares have their merits, there are some distinct differences between the two. It’s important to understand what these differences are, and how it…
Read moreIf you’re looking at how to market your SaaS product more effectively, it’s likely you will have considered investing in a marketing automation software platform such as HubSpot, Marketo or Pardot. At Xander Marketing, we know first-hand the benefits of marketing automation software, having used a variety of technologies for many of our clients. Done…
Read moreWe’ve recently published our new white paper ‘No one is clicking or reading my marketing content’. At one time or another, many of those involved in marketing a SaaS business are likely to have entertained the thought that no one seems to be interested in clicking or reading their content. A high level of audience…
Read moreAs a software vendor, you rely on your professional website to showcase your technological expertise, promoting your products in a way that shows you mean business. But however well it performs as a shop window for your visitors, your website also needs to function well behind the scenes, being both easy to maintain and update…
Read moreYou need to start somewhere when marketing your SaaS business. Here we explore industry benchmarks for key marketing channels; alongside the things you need to consider. CAC (Customer acquisition cost) Not many are brave enough to suggest a ‘good’ CAC, simply because it varies from company to company, but many agree on the ratio LTV…
Read moreThe pricing page, a common feature of SaaS websites can have a huge influence on leads, conversions and ultimately new customer sign ups. Here we take a deeper look and analyse how you can improve your pricing strategy and the way it is presented. How do you price your software? So you think the hard…
Read moreQuora is a current marketing buzzword, it is the current favoured child of Silicon Valley and with 1.5 million monthly visitors worldwide it’s important to see what Quora is all about and see how it can benefit your SaaS business. What is Quora? Quora was founded in 2009 by two former Facebook employees, Adam D’Angelo…
Read moreIt’s an easy question to ask, but a hard one to answer. This article rounds up thought leaders opinions and data from around the web to answer this complex question. In essence the answer is, how long is a piece of string with budgets as low as 10% being mentioned, right through to spending 120% of…
Read moreMany SaaS businesses try to save money on marketing spend, but investing in these activities is essential for the growth of your company. To ensure that you’re getting the most out of your marketing budget, you need to determine which channels are the right ones for your SaaS business. The key to getting a high…
Read moreWhen it comes to marketing, SaaS has its own set of rules!
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