Do SMEs need a brand?

A brand isn’t a logo, it’s not a colour scheme and it’s not a website. A brand is what a company stands for, it’s a promise customers believe in. A…

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The power of a brand

Coca-Cola is the ‘best global brand’ according to Interbrand’s 2008 survery. It is valued at just under $67m. How is a brand, in most cases an intangible asset, worth that…

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Search Engine Optimisation – 6 simple things SMEs can do today

Search Engine Optimisation is the buzzword for small business websites at the moment. Having your website ranked highly on search engines for your keywords is more important than ever. Here…

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It doesn’t matter what you like

It doesn’t matter if you want your logo to be blue because it’s the colour of your favourite football team. It doesn’t matter if you prefer direct mail to email…

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6 reasons why you should do more marketing in a recession

Do you cut your marketing budget in a recession or use marketing to get you through a recession? Here are 6 reasons to keep marketing: Your competitors may be cutting…

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What’s really important?

A multinational company or someone doing what they say they will when they say they will? A website that lists every book in the world or a website that works…

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