Coca-Cola is the ‘best global brand’ according to Interbrand’s 2008 survery. It is valued at just under $67m. How is a brand, in most cases an intangible asset, worth that…
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Coca-Cola is the ‘best global brand’ according to Interbrand’s 2008 survery. It is valued at just under $67m. How is a brand, in most cases an intangible asset, worth that…
Read moreSearch Engine Optimisation is the buzzword for small business websites at the moment. Having your website ranked highly on search engines for your keywords is more important than ever. Here…
Read moreIt doesn’t matter if you want your logo to be blue because it’s the colour of your favourite football team. It doesn’t matter if you prefer direct mail to email…
Read moreDo you cut your marketing budget in a recession or use marketing to get you through a recession? Here are 6 reasons to keep marketing: Your competitors may be cutting…
Read moreA multinational company or someone doing what they say they will when they say they will? A website that lists every book in the world or a website that works…
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