Marketing is easy for SMEs

Is your marketing a struggle? Do you just not know where to start? We believe SMEs have it easy…here’s why. It’s up to you what goes on your website. You…

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Why bother with a Marketing Strategy?

When it comes to marketing many businesses want to rush straight in; they have lots of ideas, 20 different marketing channels and they want to pursue it all… now! By…

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Marketing doesn’t work

If you don’t measure If you talk about yourself, not what you can do for the customer If you give up after your first attempt If your branding doesn’t reflect…

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Can SaaS businesses get an ROI from their brand?

Many SaaS business owners debate whether a brand can deliver an ROI for them. Of course we believe it can. If you can answer yes to any of the questions…

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All about brands and branding for SMEs

For one week only we’ll be focusing on brands and branding for SMEs. Is it really important? What does a brand mean to you? And what are the financial benefits…

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Do SMEs need a brand?

A brand isn’t a logo, it’s not a colour scheme and it’s not a website. A brand is what a company stands for, it’s a promise customers believe in. A…

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The power of a brand

Coca-Cola is the ‘best global brand’ according to Interbrand’s 2008 survery. It is valued at just under $67m. How is a brand, in most cases an intangible asset, worth that…

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Search Engine Optimisation – 6 simple things SMEs can do today

Search Engine Optimisation is the buzzword for small business websites at the moment. Having your website ranked highly on search engines for your keywords is more important than ever. Here…

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It doesn’t matter what you like

It doesn’t matter if you want your logo to be blue because it’s the colour of your favourite football team. It doesn’t matter if you prefer direct mail to email…

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7 Smart Ideas to Market your SaaS Business in 2020

When it comes to marketing, SaaS has its own set of rules!

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7 Smart Ideas to Market your SaaS Business in 2020

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