5 things to do to your website today to get better search engine rankings

In the ever-changing online world, keeping up with Google is the a key way to ensure your own success. It’s the most popular search engine, and appearing high in rankings…

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7 Reasons to Outsource Your Marketing

All businesses want more customers however it’s not always easy to keep on top of your marketing. It takes time, resource and know-how, and can require on-going training if you…

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3 years in, what we’ve learnt

In May we celebrated our third birthday at Xander Marketing. In this self-reflective blog post we look at what we’ve learnt in the first three years: Develop a core proposition…

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How to use your marketing to solve problems for your prospects

Your prospects look to you for help. The product you sell, or the service you offer has to improve their situation in some way, otherwise they simply wouldn’t buy. Your…

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Google Penguin – what the new updates mean for SEO

Previously, you may have considered penguins to be nothing more then our feathered friends from the Antarctic; peaceful and unassuming, they had no impact upon your business or its website…

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How Much Time Should I Commit to Social Media?

In a world of tweeting and liking, it’s easy to feel a little overwhelmed. Social media sites were once for friends and family, but they quickly become a top business…

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Why You Should Want To Spend More Money on Marketing

If you own any business, your goal is to make a profit. It’s the same whether you’re a sole trader or an international corporation. The key to success is to…

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More Marketing = Less Selling

Running a business takes time and effort. You’ve got a product or service, and it’s important to get noticed, but your time can end up wasted if potential customers are…

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Virtual Marketing Department

How do you market your service or product? Is it something you dedicate hours of your day to, or something that you tend to forget? You’ve got enough on your…

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7 Smart Ideas to Market your SaaS Business in 2021

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