I thought it was going to be a great read… How many times have you been interested in a headline marketing message only to feel let down by the content?…
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I thought it was going to be a great read… How many times have you been interested in a headline marketing message only to feel let down by the content?…
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What’s shaping SaaS marketing at the moment? Fast growth, ‘peak SaaS’, talk of a global slowdown are all buzzwords in the SaaS industry as we approach a new year, and…
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There have been all sorts of wild claims about how AI is going to change our lives within relatively short timescales. There is a very sci-fi derived pop-culture image of…
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Economists and the predictions business In August 2019 there was growing speculation based on surveys of economists that the US economy might experience negative growth and that we might see…
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Top of the market or simply saturated? The market for SaaS apps is becoming increasingly saturated. Some may speculate about whether the market has peaked or not, but that is…
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Getting your mix of marketing activities right It is a cornerstone of marketing to adopt an integrated approach to promotional activity. This applies to channels as well as communication and…
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Harnessing influencer marketing for SaaS In the unlikely event that you haven’t come across influencer marketing, most obviously this is where people of celebrity status endorse products and influence fans…
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Personalisation is often talked of as the next big thing in marketing. But personalisation is nothing new – direct mail has been personalised for decades, personalised URLs (PURLs) were meant…
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The case for SaaS content marketing What is content marketing for SaaS? Coined by Bill Gates in 1996 as the title, the article ‘Content Is King’ asserted that content would…
Read moreWhen it comes to marketing, SaaS has its own set of rules!
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