10 lessons from 10 years in business

May 2019 marks 10 years in business for Xander Marketing. Starting out a decade ago with a niche dating site and commercial cleaning company as our clients, it’s been an…

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What is SaaS marketing?

The definition of SaaS marketing SaaS (Software-as-a-Service) marketing is the adaptation of standard marketing communications (marcomms) practice to facilitate the sale of cloud software products and information services. Marketing is…

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What skills should your SaaS Marketing Director/CMO have?

Paper qualifications not enough on their own Executive level marketing skills are an essential pre-requisite for a marketing lead in a SaaS company. On paper at least, many director-level marketers…

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When does a SaaS venture need a CMO/Marketing Director?

Marketing is a critical area of business practice. Any successful company that doesn’t actively pursue a marketing strategy and plan its promotional activities is very fortunate to be profitable without…

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What are investors looking for in your SaaS marketing strategy?

There are many aspects to a growing a successful SaaS business. Internal organisation, role responsibility and competent operation of the functional areas like finance and support are all pretty important….

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How to do a competitor analysis for your SaaS business

With the SaaS landscape now more competitive than at any time, there has never been a greater need for your software business to standout. Read on to find out how…

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Where should you start with marketing your SaaS product?

Congratulations! You had your eureka moment and have successfully managed to follow through and grow the seed into a SaaS product. For every SaaS product that is actually created, there…

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Does outbound email still work in 2019 for your SaaS product?

Outbound email still has a place but you have to stand out Do you have 5 minutes? You haven’t responded – have you been eaten by a crocodile? So-and-so recommended…

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Escape from the shoal – establish a strong SaaS brand and own your category

Unique ideas around functionality only last so long in SaaS. Your competitors update their products, ‘stealing’ your killer feature. Inevitably, you end up swimming along together in a shoal and…

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7 Smart Ideas to Market your SaaS Business in 2019

When it comes to marketing, SaaS has its own set of rules!

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7 Smart Ideas to Market your SaaS Business in 2019

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