Harnessing influencer marketing for SaaS In the unlikely event that you haven’t come across influencer marketing, most obviously this is where people of celebrity status endorse products and influence fans…
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Harnessing influencer marketing for SaaS In the unlikely event that you haven’t come across influencer marketing, most obviously this is where people of celebrity status endorse products and influence fans…
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Personalisation is often talked of as the next big thing in marketing. But personalisation is nothing new – direct mail has been personalised for decades, personalised URLs (PURLs) were meant…
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The case for SaaS content marketing What is content marketing for SaaS? Coined by Bill Gates in 1996 as the title, the article ‘Content Is King’ asserted that content would…
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For SaaS businesses, providing a free trial is one method of enticing potential users to adopt your software short term. The ongoing challenge is to then convert these new…
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SaaS email marketing best practice Whilst email marketing for SaaS has the potential to be highly efficient, delivering campaigns to your prospects and results back to your business more rapidly…
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Marketing a SaaS business is exciting, hard, creative, analytical, rewarding and more! SaaS is one of the fastest growing sectors in the world, coupled with digital disrupting the marketing industry…
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Think about your next marketing hire Sometimes, when you are trying to build market share for your SaaS product you need to think about your next hire. Quite often, in…
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Some of the most successful SaaS businesses in the world are built on partnerships (think marketing agencies and HubSpot and accountants and Xero), that’s before we get into platforms like…
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May 2019 marks 10 years in business for Xander Marketing. Starting out a decade ago with a niche dating site and commercial cleaning company as our clients, it’s been an…
Read moreWhen it comes to marketing, SaaS has its own set of rules!
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