I thought it was going to be a great read… How many times have you been interested in a headline marketing message only to feel let down by the content?…Read more
What’s shaping SaaS marketing at the moment? Fast growth, ‘peak SaaS’, talk of a global slowdown are all buzzwords in the SaaS industry as we approach a new year, and…Read more
There have been all sorts of wild claims about how AI is going to change our lives within relatively short timescales. There is a very sci-fi derived pop-culture image of…Read more
Getting your mix of marketing activities right It is a cornerstone of marketing to adopt an integrated approach to promotional activity. This applies to channels as well as communication and…Read more
Harnessing influencer marketing for SaaS In the unlikely event that you haven’t come across influencer marketing, most obviously this is where people of celebrity status endorse products and influence fans…Read more
Personalisation is often talked of as the next big thing in marketing. But personalisation is nothing new – direct mail has been personalised for decades, personalised URLs (PURLs) were meant…Read more
The case for SaaS content marketing What is content marketing for SaaS? Coined by Bill Gates in 1996 as the title, the article ‘Content Is King’ asserted that content would…Read more
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