3 stages to creating great content

I thought it was going to be a great read… How many times have you been interested in a headline marketing message only to feel let down by the content?…

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7 Smart Ideas to Marketing Your SaaS Business in 2020

What’s shaping SaaS marketing at the moment? Fast growth, ‘peak SaaS’, talk of a global slowdown are all buzzwords in the SaaS industry as we approach a new year, and…

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How is AI going to change your SaaS product’s marketing stack in 2020?

There have been all sorts of wild claims about how AI is going to change our lives within relatively short timescales. There is a very sci-fi derived pop-culture image of…

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How to adapt SaaS marketing for tougher times

Economists and the predictions business In August 2019 there was growing speculation based on surveys of economists that the US economy might experience negative growth and that we might see…

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The future of SaaS… And why the future is now…

Top of the market or simply saturated? The market for SaaS apps is becoming increasingly saturated. Some may speculate about whether the market has peaked or not, but that is…

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Formulating your marketing strategy to meet your business objectives

Getting your mix of marketing activities right It is a cornerstone of marketing to adopt an integrated approach to promotional activity. This applies to channels as well as communication and…

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An influencer marketing strategy for SaaS businesses

Harnessing influencer marketing for SaaS In the unlikely event that you haven’t come across influencer marketing, most obviously this is where people of celebrity status endorse products and influence fans…

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3 tools that SaaS businesses can use to personalise their marketing and outreach

Personalisation is often talked of as the next big thing in marketing. But personalisation is nothing new – direct mail has been personalised for decades, personalised URLs (PURLs) were meant…

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Content Is Still King: How content marketing enables SaaS businesses to differentiate, lead and succeed

The case for SaaS content marketing What is content marketing for SaaS? Coined by Bill Gates in 1996 as the title, the article ‘Content Is King’ asserted that content would…

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