May 2019 marks 10 years in business for Xander Marketing. Starting out a decade ago with a niche dating site and commercial cleaning company as our clients, it’s been an…
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May 2019 marks 10 years in business for Xander Marketing. Starting out a decade ago with a niche dating site and commercial cleaning company as our clients, it’s been an…
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The definition of SaaS marketing SaaS (Software-as-a-Service) marketing is the adaptation of standard marketing communications (marcomms) practice to facilitate the sale of cloud software products and information services. Marketing is…
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Paper qualifications not enough on their own Executive level marketing skills are an essential pre-requisite for a marketing lead in a SaaS company. On paper at least, many director-level marketers…
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Marketing is a critical area of business practice. Any successful company that doesn’t actively pursue a marketing strategy and plan its promotional activities is very fortunate to be profitable without…
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There are many aspects to a growing a successful SaaS business. Internal organisation, role responsibility and competent operation of the functional areas like finance and support are all pretty important….
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With the SaaS landscape now more competitive than at any time, there has never been a greater need for your software business to standout. Read on to find out how…
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Congratulations! You had your eureka moment and have successfully managed to follow through and grow the seed into a SaaS product. For every SaaS product that is actually created, there…
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Outbound email still has a place but you have to stand out Do you have 5 minutes? You haven’t responded – have you been eaten by a crocodile? So-and-so recommended…
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Unique ideas around functionality only last so long in SaaS. Your competitors update their products, ‘stealing’ your killer feature. Inevitably, you end up swimming along together in a shoal and…
Read moreWhen it comes to marketing, SaaS has its own set of rules!
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