So what do all those SaaS acronyms mean?

In the world of SaaS marketing we’re often inundated with acronyms, heck, even the industry (SaaS) is an acronym. Listed below are some common SaaS acronyms, with definitions: LTV: Lifetime…

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Golden goose or marketing turkey: 8 marketing predictions for SaaS businesses in 2015

Prediction time again SaaS is a fairly unique business model. Frequently, there are no boxes or bricks. SaaS businesses can just exist in the virtual world, digitally enabled in practically…

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2012 Saas Marketing Trends

In 2011 Xander Marketing lent its expertise to a range of Software as a Service (SaaS) businesses, working on large projects with many different SaaS businesses, as well as on…

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