Remarketing – How to Increase Conversion Rates with Remarketing Services

The kettle’s on. A potential customer sits in front of the computer, looks around your website, takes an interest in the service or product you’re offering, and then hears the switch click to the ‘off’ position in the kitchen. It’s time for coffee, and in that second your website gets closed. One more lost customer….

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“AdWords don’t work…”

People keep telling us that “AdWords don’t work”. “I’ve tried it before and just spent loads of money and had no sales”, “I’ve heard AdWords is expensive” etc, etc Is this really true? We think AdWords is an incredible tool and utilise this for many of our clients. AdWords recognises when users search for keywords…

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10 ways Professional Service companies can increase their profits through marketing

Marketing a professional services company can often be something you have lots of enthusiasm for but is low on the priority list. However the new business you can win through executing a marketing strategy can pay off many times over and ensure you have business coming to you, rather than you going out and finding…

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SEO vs PPC

When it comes to search engine marketing people always debate whether they should focus their attention on SEO or Pay Per Click (PPC) for example Google AdWords. So what are the costs? The first assumption is that SEO is free. If we say that time is money then SEO isn’t free. SEO: Website needs to…

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