Getting personal – using behaviour generated in-app messages to trigger sales and conversions

Dine out in a fine restaurant, and you’ll expect to be waited on hand and foot in the VIP manner in which you’re accustomed. Head to the shops and you’d be surprised if sales assistants weren’t on hand to make sure you can find what you’re looking for, and to offer advice on how to…

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Smart Marketing Idea 4: Don’t worry about the cloud, focus on the benefits

Our recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your SaaS business. Here we look at one of the ideas: Smart Idea 4: Don’t worry about the cloud, focus on the benefits To you, your software is built on great technology; it’s in the ‘sparkly…

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Why your SaaS marketing strategy needs to be holistic

Marketing your SaaS product isn’t just a case of getting more leads or hoping customers will magically appear. It needs to be a holistic approach focused on all stages of the marketing funnel and user journey: Have a great product  First and foremost you need a good product. If the product isn’t good enough, doesn’t…

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Smart Idea 5: Embrace disruptive marketing with growth hacking

Our recently published white paper: 7 Smart Ideas to Grow your SaaS Business contains leading edge information on how to grow your SaaS business. Here we look at one of the ideas: Smart Idea 5: Embrace disruptive marketing with growth hacking So far in this paper, the techniques we’ve discussed are traditional, tried and tested. However, there…

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How to influence SaaS prospects before they’re ready to buy

The buying journey starts well before you begin conversations In the world of B2B marketing and sales, early influence is incredibly important. By the time a prospect gets in touch with you, some statistics show 67% of the buying process has already taken place – so how do you start influencing them before they’re in…

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How do you make your SaaS business stand out?

Being noticed in a competitive market Standing out from the crowd can be a challenge for any business, but in the world of SaaS it’s tougher than most. Not only is the market highly competitive, with the number of companies rivalling your organisation growing practically by the week, to the end buyer it can often…

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Smart Marketing Idea 3: Showcase your expertise and become a thought leader

Our recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your SaaS business. Here we look at one of the ideas: Smart Idea 3: Showcase your expertise and become a thought leader Once your website layout is optimised, your next challenge is to perfect the powers of…

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Smart Idea 4: Focus on your paying customers and reduce your churn rate

Our recently published white paper: 7 Smart Ideas to Grow your SaaS Business contains leading edge information on how to grow your SaaS business. Here we look at one of the ideas: Smart Idea 4 : Focus on your paying customers and reduce your churn rate Another key metric that we haven’t discussed yet, but…

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Smart Marketing Idea 2: Constantly optimise your website conversion rate

Our recently published white paper: 7 Smart Ideas to Market your SaaS Business contains leading edge information on how to market your SaaS business. Here we look at one of the ideas: Smart Idea 2: Constantly optimise your website conversion rate The website is the heart of any SaaS businesses marketing strategy and the shop window to your…

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3 important tactical practices for testing email marketing for inbound SaaS lead generation

It’s a long game so never stop testing! There are some, particularly those that are new to marketing down the channel, that feel email marketing is a lot of effort and cost for a poor return. Unfortunately many are just missing the point. Email marketing to stimulate inbound lead-gen is a long game. Just because…

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7 Smart Ideas to Market your SaaS Business in 2019

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