Search Engine Marketing

Free Marketing Toolkit

Download your Free Marketing Toolkit today: Name: Email address: Phone number: Organisation: Would you like someone from Xander Marketing to contact you?: Yes No The Marketing Toolkit includes:Giveaway 1: Marketing strategy and plan template A structure for your marketing strategy which asks questions about the key points you need to think about. Giveaway 2: Website design brief template If You're having a new website designed this template will help you answer the questions to make your website stand out, and give your designers the best brief possible. Giveaway 3: 5 steps to creating a brand A detailed step by step guide to create your brand. We use the same ...

Free one hour marketing consultation

Results driven and affordable marketing for SMEs – leave your marketing to us. Who are you? An owner, director or marketing manager of a business that believes in the value of marketing You have a lack of time, resource or know how to implement marketing You want new marketing ideas and a fresh approach You have a marketing budget Who are we? A full service marketing agency for SMEs giving you a single point of contact We offer a strategic and flexible approach to marketing We are results driven and understand SME’s marketing needs We want to help your business grow Is there a match? If we meet your criteria and you ...

What’s really important?

A multinational company or someone doing what they say they will when they say they will? A website that lists every book in the world or a website that works and gives you the information you need? A £2bn supermarket chain or someone on a checkout smiling at you? The world's favourite airline or getting to your destination on time? A glitzy advertising campaign or someone that picks up the phone after one ring?

Definition of a brand: People can copy what we do, but not who we are

.

SEO vs PPC

This post was last edited by Alex Cohen, on the March 8, 2010 @ 10:48 am

When it comes to search engine marketing people always debate whether they should focus their attention on SEO or Pay Per Click (PPC) for example Google AdWords.

So what are the costs?

The first assumption is that SEO is free. If we say that time is money then SEO isn’t free.

SEO:

Website needs to be optimised: Page titles, descriptions, meta tags, internal links, XML site maps, descriptive URLs etc (1 – 5 days)
Content needs to be relevant and fresh. Copy needs to be keyword rich and tools like blogs are needed to keep content fresh (2 – 4 hours a week)
Backlinks need to be built. Quality backlinks from sites which have a high Google PageRank are required. (30 backlinks a day can be built on average)

PPC

Set up the account, create campaigns, determine AdGroups, write Advertisements and select keywords (1 day on average)
PPC spend (Determined by you)
Monitor and optimise the account (Hour a week)

As you can see you need to put more effort and time into SEO. SEO also takes a month to three months to start showing results where as PPC is instant. SEO is risky – you are constantly trying to outguess search engines who can change their rankings at any time. With PPC you can control the title, copy and delivery and determine who sees it.

People are more likely to click on the organic search (the fruits of your SEO labour) and if you stop your PPC no-one sees your site. With SEO if you stop doing it your website will still, at least initially, rank highly in search engines.

So what do you go for? In an ideal world both. Some sites will lend themselves well to the different strategies. Content rich sites would be better for SEO. Sites where there is limited content PPC may work better. How competitive are the keywords you want to rank highly for – is there more competition for SEO or PPC? Whatever you decide work out your objectives and budget up front as both are going to cost time and money.

Tags: PPC, Search Engine Marketing

Wednesday, August 19th, 2009 General, PPC, SEO No Comments

Free Marketing Toolkit

Free one hour marketing consultation

What’s really important?

.

Search Engine Marketing

SEO vs PPC

Contact Us