Journalists rely on press releases for their stories. If you have something unique to say then get free coverage in newspapers, magazines and websites and build your brand at the same time.
A PR strategy involves writing press releases, identifying relevant publications, coming up with stories and promoting your business.
PR with Xander Marketing could take the form of:
- Pro-active press releases: positive stories and announcements which are sold in to the relevant media, e.g. new services, upgrades, new offers/pricing
- Reactive media commentary: commenting on opportunities to position your business as ‘first voice’, reacting to other wider news stories, which have a bearing on your business’ offerings
- Research data surveys & polls: strong statistics to grab headlines, to demonstrate the need for your products and services, and demonstrate its USPs
- Case studies: Using customer testimonials and experiences to demonstrate USPs
To discuss PR for your business get in touch today.