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A brand is a promise. It portrays your company vision, mission, values and key messages. It needs to position and differentiate your company in the marketplace and it needs to appeal to your target market.
Branding is the graphical elements of a brand: logo, brandmarks and a colour scheme which can then run through all your marketing material: website, brochures, stationery, advertising etc.
When developing a brand we’ll analyse your positioning, USPs and values and develop thought through rationales for your brand and what you stand for as a business. Then we’ll bring the creatives in to ‘dress the brand’ and bring it to life through logos, stationery, brandmarks and roll it out across your website and marketing material even into your sales proposals and working documents.
Find out more about brands and branding here.
If you’d like to discuss your brand or branding further just contact us here.