Lead Generation Campaigns

Free Marketing Toolkit

Download your Free Marketing Toolkit today: Name: Email address: Phone number: Organisation: Would you like someone from Xander Marketing to contact you?: Yes No The Marketing Toolkit includes:Giveaway 1: Marketing strategy and plan template A structure for your marketing strategy which asks questions about the key points you need to think about. Giveaway 2: Website design brief template If You're having a new website designed this template will help you answer the questions to make your website stand out, and give your designers the best brief possible. Giveaway 3: 5 steps to creating a brand A detailed step by step guide to create your brand. We use the same ...

Free one hour marketing consultation

Results driven and affordable marketing for SMEs – leave your marketing to us. Who are you? An owner, director or marketing manager of a business that believes in the value of marketing You have a lack of time, resource or know how to implement marketing You want new marketing ideas and a fresh approach You have a marketing budget Who are we? A full service marketing agency for SMEs giving you a single point of contact We offer a strategic and flexible approach to marketing We are results driven and understand SME’s marketing needs We want to help your business grow Is there a match? If we meet your criteria and you ...

What’s really important?

A multinational company or someone doing what they say they will when they say they will? A website that lists every book in the world or a website that works and gives you the information you need? A £2bn supermarket chain or someone on a checkout smiling at you? The world's favourite airline or getting to your destination on time? A glitzy advertising campaign or someone that picks up the phone after one ring?

No public Twitter messages.

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Xander Marketing has worked with many organisations generating leads through a combination of direct mail, email marketing and tele-marketing.

Average email open rates are between 15% and 30% (industry average 15%) and click through rates of 20% (industry average 4%)

Tele-marketing generates anywhere from 1-5 meetings a day.

Examples

At the heart of a campaign needs to be a great benefit or offer. Some examples are below:

“We build relationships, not just websites”

“[Mr Jones] of [High Street] is the latest happy customer of [store name]“

“In August, you can get a free one way airport transfer”

“Attract customers with Text appeal”

“[Company name] beats the recession with [software name]“

“This summer we guarantee to beat your stationery printing quote!”

“We guarantee to beat any price for your fire protection”

“A Professional Will Writer can help you provide a more holistic service whilst introducing new clients to your business”

“FW: Complaint: poorly designed EPOS systems caused chaos!”

Portfolio

Organisations we have worked with creating and delivering lead generation campaigns include:

Glos Fire Protection | Fire Protection Systems | Direct mail, email marketing
FAB | SMS Software | Email marketing
Express Beds and Suites | Furniture | Direct mail
Ad-Plus | Online Advertising | Direct mail
Tin Bone Productions | Video | Direct mail
Build It Cheap | Website Design | Email Marketing
Easiprint | Printers | Direct mail
Your Will Matters | Will Writing | Direct mail
AWS | Website Design | Direct mail
AirportStar | Airport Transfers | Direct mail

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Free Marketing Toolkit

Free one hour marketing consultation

What’s really important?

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Lead Generation Campaigns

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