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Outsourced marketing department for leading software reseller

BlueBridge One is a leading UK reseller of NetSuite cloud-based ERP software, and one of only two accredited as 3 Star Solution Providers. Established in 2003 BlueBridge One provides both the products and the professional services involved in implementing, customising and supporting NetSuite solutions for growing and mid-size organisations.

Accelerating business growth

In the summer of 2011, after solid year on year growth primarily through partner development, referrals and telemarketing, BlueBridge One wanted to accelerate growth by adopting a more strategic and tactical approach to marketing. The core objectives were to generate more leads and build the brand.

Marketing that keeps in step with growth

Xander Marketing was selected due to its ‘outsourced marketing department’ value proposition. This is readily up-scaled to grow with BlueBridge One while avoiding the need for the business to have in house marketing resources. Xander Marketing’s track record of success working with other SaaS (Software-as-a-Service) or web applications clients strongly supported this decision.

Initially a Marketing Strategy was commissioned by BlueBridge One which included:

The Marketing Strategy was well received and Xander Marketing was engaged for an initial 3 month period to:

The initial pilot work demonstrated the Agency’s capability and for 2012 and onwards Xander Marketing was engaged to:

Increased sales leads and brand awareness

To date the results demonstrate the effectiveness of outsourcing to Xander Marketing:

“In Xander Marketing we have a knowledgeable sounding board for marketing advice and opinions that lets us retain control over output. The team’s expertise has enabled us to integrate new channels, search engine rankings have improved significantly and leads have increased at least 35%. Xander Marketing is a good fit for us as its business model of outsourced marketing department enables us to have a focused marketing resource without the need to hire a full time marketing team.”

Jon Ryan, Managing Director, BlueBridge One

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