What our shift in focus to SaaS means


Since we were established in 2009 Xander Marketing has largely stayed core to its founding principles; in essence providing an outsourced marketing department to small and medium sized businesses. Up until today Xander Marketing has been for any business looking… More >

9 Growth Hacking Ideas for your SaaS Business


Growth hacking is about investing in more creative ways to get your business talked about. Those who have tried it swear by it and, particularly for technology and SaaS companies, it is becoming an essential part of the overall marketing… More >

5 SaaS marketing tools you may not be aware of


Almost every day there seems to be a new ‘must-have’ marketing tool available. Whether to support your SaaS marketing activity through automation of tasks or the latest means of converting website traffic into guaranteed leads, knowing precisely which tools are… More >

5 ways to improve your SaaS pricing page


The pricing page on your SaaS website represents a key component to securing a sale, providing customers with a clear overview of what any investment provides. Yet, poor design and poor optimisation means you run the risk of scaring off… More >

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