- Better than nothing (is harder than you think): http://bit.ly/cFiMEs
lead nurturing
How to keep your prospects excited
This post was last edited by Alex Cohen, on the January 14, 2010 @ 2:25 pm
There is a moment when someone says “yes, I want to meet you”, when they go to your website and call you up or when they meet you at a networking event, get excited and want more information.
This can be the height of interest with that person. At that moment they want what you are offering. As time goes by though they start thinking, objections come along; do we really need this? What else is out there? Can we afford this? Time passes and they continue without your offering.
Yes, it is the job of the sales person to keep that person interested, following them up at agreed intervals. But how can marketing help? It can help by confirming to that person over and over again you are the right choice for them.
When you are in the sales process do you email your prospects; showing them what they could be missing? Telling them the longer they leave it, the longer it will take to get the benefits? These can be corporate marketing emails rather than personal ones from a sales person.
Do you write informative blogs convincing the prospect over and over again you are the right choice for them? Do you tweet regularly promoting not only your knowledge, but also new improvements to your product and service and the latest new clients to use your fantastic service or product?
If not, why not? You should. These repeated messages will help you convert prospects into customers when they need to be convinced. Create content, keep people excited and win new customers!
