- Better than nothing (is harder than you think): http://bit.ly/cFiMEs
Is Google Maps the new Yellow Pages?
This post was last edited by Alex Cohen, on the March 8, 2010 @ 11:06 am
Do a search in Google for say Marketing Agency Wokingham and a map comes up displaying 10 marketing agencies in Wokingham. By digging deeper you can find further businesses in the same category and location. There are detailed business listings, direct links to websites and even the opportunity for people to review your business. What’s more, it’s free to list.
The Yellow Pages takes time to search through it, businesses are listed in alphabetical order not popularity and it costs a few hundred pounds for an advert.
This post isn’t meant to be a criticism of the Yellow Pages, just an observation! If the Yellow Pages works for your business and You’re getting work then keep advertising in there.
It’s only when asking the question – the last 3 services you purchased – how did you find them - was it the Yellow Pages or was it Google, that people really realise a shift. 10 years ago people did use the Yellow Pages for everything, now the internet is usually the first (and last) port of call. Getting your website and online marketing right is essential.
And finally, if you run a service business and You’re not on Google Maps you should really spare 15 minutes to get listed on it!
