Xander Marketing Campaigns

People always ask us as a marketing agency what campaigns are we doing? Our latest campaigns are below:

Marketing Treats

We believe that the companies that continue to do marketing during a recession will survive and thrive. As a way to support businesses our ‘Treats’ campaign offered to do a piece of free marketing for organisations. There were 7 treats to choose from:

• A direct mail letter
• An email-shot
• One hour’s marketing consultancy
• Letterhead re-designed
• Website review
• SEO review
• 5 Google AdWords written

The campaign was promoted using email marketing, tele-marketing, business forums and Twitter.

Within a week over 25 people had signed up to receive a Treat. Marketing is about developing relationships with your target market, we developed over 25 new relationships from this.

To read our blog post on why this campaign worked click here.

Wowing your customers – PURL Technology

It is the goal of any business to wow its customers – through better solutions, better technology and better marketing. This campaign offered 8 strategies for companies to wow their customers through unique marketing.

The campaign used personalised URLs (PURLs). Executed through email marketing and a dedicated microsite our PURL campaign was highly personalised and everyone that received the email had their own website customised for them.

For an example see:

http://John.Doe.wow-your-customers.co.uk

Back to portfolio »