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What will a website become in 2010?
This post was last edited by Alex Cohen, on March 8, 2010 @ 10:34 am
In 2010 a website will become a tool, a community and a place to interact rather than an online brochure.
Websites started as virtual brochures. 10 years ago this was ok, brochures were static, the web was new and mostly static, businesses had a spent a lot of money having brochures designed so turning this into a brochure website was fine, and it worked.
In 2010 brochure websites will get ignored. Talking about ‘we’ and ‘us’ will get ignored. Sales messages will get ignored. People care about themselves. “What’s in it for me” has never been more important than now. To stand out and be different you need to adapt!
So what can you do?
Think interaction, a hub of communication, one-to-many as well as one-to-one communication: Yes, you still need ‘brochure elements’ to your business, you need to tell prospects what your services or products are and why they should use you. But you need to combine this with blogs and Twitter feeds. You need to allow people to interact with your website from outside your website using tools such as RSS feeds or encouraging Twitter followers.
What is the one thing you want people to do next? A brochure website from 2000 would introduce your company and then expect people to click on the links within the navigation bar to explore the rest of the website. Now people spend less than seven seconds on a website. What do you want them to do next? don’t assume people will find what you want them to find. Look at these websites for examples:
Think lead generation: When someone is looking at your website they are looking at your competitor’s websites at the same time. People will make decisions quickly. You need to convert them. You need to capture an email address and get people’s permission to send them information that is of value to them. What is on your website that is going to make someone want to contact you and work with you? More importantly what have you got that your competitors don’t have?
If your website needs to be brought into the new decade why not look at our Online Presence Proposition.
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