- Better than nothing (is harder than you think): http://bit.ly/cFiMEs
Social Media Diary
This post was last edited by Alex Cohen, on March 8, 2010 @ 10:32 am
Like all other aspects of marketing, Social Media needs to be planned too. Here’s a handy breakdown of what you should be doing and when:
Before you begin:
- If you haven’t already; set up a Twitter account making sure you have a keyword rich profile and company branded background
- Set up a blog or use a web-based blog such as on Wordpress.com
- If relevant set up Facebook and LinkedIn accounts
- Sign up to Google alerts and receive emails informing you whenever anyone mentions keywords specific to your business, or even your business name
Daily (Tweets):
- Try and Tweet daily. You could link to an interesting article that you think your followers might enjoy
- Post updates on exciting new business wins
- Tell people what You’re up to
Your followers will most likely get 100s of Tweets feeding through to them daily, make yours stand out from the crowd and you’ll be the one they remember.
Weekly (Blogs):
- Plan your Blog titles at the beginning of the month
- Give your view on a current topic
- Comment on news headline
- Include keywords in your titles and content
- Remember to Tweet and Digg all your blog posts
Blogs show you have knowledge on your industry and they can put a ‘personality’ to a more corporate website. They are also an ideal way to generate traffic and increase your search engine ratings.
Monthly (Newsletters):
- Broadcast to your clients, contacts and subscribers
- Updates on the latest company news
- Include links to the past months Blogs ensuring everyone gets a chance to read your words of wisdom
Following this plan, over a year you will have provided 12 newsletters, over 50 Blog posts and at least 250 Tweets, each time putting your company’s name out there in the virtual world; that’s pretty good marketing!
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