5 cool marketing ideas you can do on a budget

This post was last edited by Alex Cohen, on March 8, 2010 @ 10:41 am

Send a gimmick. Direct mail traditionally gets a 1% response rate, what about sending chocolates, fudge or something personalised? More expensive per item but you should dramatically increase the results.
What can you give for free that has real value? Many businesses offer a free consultation, this is a start but what tangible products/services could potential customers get benefit from? We did a campaign last year offering ‘treats‘. Businesses had a choice of 7 treats ranging from a direct mail letter to an SEO review. They got something tangible whilst sampling our work.
Use the customer’s front door. If You’re targeting local businesses (or consumers) rather than sending a letter that goes through their letterbox use their front door. Put post-it notes on the doors or hang a flyer on door knobs.
Business cards in books. A bit cheeky but why don’t you put your business card in relevant books? For example if you’re an accountant put your business card in the finance section of small business books.
Innovative business cards. Staying on the theme of business cards why not make them more innovative? Use the back to write reasons why customers should choose you. Try them in different shapes and sizes.

Do you have any cool marketing ideas? Post them in the comments below.