- Better than nothing (is harder than you think): http://bit.ly/cFiMEs
Archive for February, 2010
5 cool marketing ideas you can do on a budget
This post was last edited by Alex Cohen, on the March 8, 2010 @ 10:41 am
- Send a gimmick. Direct mail traditionally gets a 1% response rate, what about sending chocolates, fudge or something personalised? More expensive per item but you should dramatically increase the results.
- What can you give for free that has real value? Many businesses offer a free consultation, this is a start but what tangible products/services could potential customers get benefit from? We did a campaign last year offering ‘treats‘. Businesses had a choice of 7 treats ranging from a direct mail letter to an SEO review. They got something tangible whilst sampling our work.
- Use the customer’s front door. If You’re targeting local businesses (or consumers) rather than sending a letter that goes through their letterbox use their front door. Put post-it notes on the doors or hang a flyer on door knobs.
- Business cards in books. A bit cheeky but why don’t you put your business card in relevant books? For example if you’re an accountant put your business card in the finance section of small business books.
- Innovative business cards. Staying on the theme of business cards why not make them more innovative? Use the back to write reasons why customers should choose you. Try them in different shapes and sizes.
Do you have any cool marketing ideas? Post them in the comments below.
10 quick and easy marketing tactics you can start today
This post was last edited by Alex Cohen, on the February 16, 2010 @ 11:32 am
- Set up a Twitter account – just one tweet a day is 365 tweets over a year to your followers
- Start writing on discussion forums – give simple advice for free, show your knowledge and people will come back to you for more complex solutions
- Start an email newsletter – your business is great, you have knowledge to spread; tell people
- Go to a networking event – build new contacts and new ideas
- Update your website – new content on your site increases your page ranking on Google and will help you increase conversion rates
- Update your web-page titles so they’re SEO friendly – how are clients going to find you if You’re not searchable?
- Start a blog and write a post – thought leadership, funny stories, industry news; you name it, people out there will want to read about it
- Pick the phone up and do some tele-marketing – someone, somewhere needs you!
- Set up an AdWords campaign – you can always find free vouchers to get you started
- Call Xander Marketing for a free one hour marketing consultation. Be quick though as this offer is only valid to the 19th February 2010
SEO explained in 160 words
This post was last edited by Alex Cohen, on the March 8, 2010 @ 10:31 am
SEO can be broken down into onsite and offsite.
There are three elements to consider for onsite SEO:
- The design of the site; use the latest standards like CSS and XHTML and set the site up in such a way that Google can easily read it
- Identify your keywords and put these in your page title, heading tags, image tags etc
- Ensure the content is keyword rich and matches your keywords. The more pages your site has the better too – a blog is a good way to increase this.
There is then offsite SEO – this is primarily how many other websites link back to your website.
You should also consider the authority of that website. Within Google’s algorithm it gives every webpage a ‘PageRank’. This is how authorative that page is. PageRank ranges from 0 – 10. Lots of links back to your website are good, getting links from websites with a higher PageRank is better.
10 email marketing questions to ask in 2010
This post was last edited by Alex Cohen, on the March 8, 2010 @ 10:31 am
Email marketing has changed. It’s changed from 10 years ago, 5 years ago and even last year. Here are 10 questions to ask yourself if You’re thinking of doing email marketing this year:
- What are your goals from email marketing in 2010?
- How can you provide added value to your e-mail subscribers?
- How will you ensure subscribers stay subscribers in 2010?
- How can you make sure people stay engaged (that they actually read your emails)?
- Why would someone sign up to your email newsletter, campaign or programme?
- Within your email newsletters what is the proportion of information related to your company compared to hints, tips and resources?
- How can you segment lists so emails are highly personalised and relevant?
- What can you do to get more people to give you their permission to email them?
- How can you integrate email marketing with your other marketing, particularly social media?
- Do you have the right resources and partners to achieve your goals in 2010?
If you need any support with email marketing why not explore our lead generation or online presence propositions.
